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Shane Barker

How to Take Your B2B Content Promotion to the Next Level

B2B Content Promotion

Almost every B2B company realizes the importance of content marketing. In fact, 91% of B2B respondents in a Content Marketing Institute study said that they are already using content marketing. However, only 24% of respondents in the study said that their content marketing approach was very or extremely successful. And 53% said that it was…


Nina Ritz

The Power of Ephemeral Content: 4 Ways to Boost Your Brand Awareness

Using Ephemeral Content To Boost Brand Awareness

This message will self-destruct in five seconds! Or if we’re talking about ephemeral content in 24 hours or less. The value of these temporary social media posts and stories rests on the same psychological mechanism which lies behind the effectiveness of limited-time offers. Yes, content still rules big time, but people are practically flooded with…


Hugh Beaulac

How to Create Instagram Stories that Sell

Create Instagram Stories That Sell

No matter what your business is, there is no doubt you crave increased sales and revenue. Seeking out alternative ways to promote your product, you need to hang out where your audience is. Thus, it’s no wonder most companies (71%) use social media marketing to achieve their business goals. With over 800 million monthly active…


Jenn Herman

Instagram Marketing: Which Types of Content Perform Best?

Instagram Marketing: Which Types of Content Perform Best?

In this article, Jenn Herman details which types of content work best when it comes to Instagram Marketing. And there’s a little hint at the about a trend you will want to be aware of. It is another article in our “Great Articles You may have missed” series. Instagram Marketing: Some Tips On Content Types…