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Andy Capaloff

The World Outside Of Our Bubble [Infographic]

This is a light-hearted follow-up to my article, How Do We Find Our Way Out Of The Content Echo Chamber?  This time, the simple goal is to get you to think about who ’everybody’ is, as in, the everybody who knows almost everything about almost everything that we content writers purvey. Did you know that…



Andy Capaloff

Why Google Page Rank Is So Important To Your Business

Having already talked at a high level about Semantic Search and simply mentioning Google Page Rank, in the article How To Lead Readers From Their Search To Your Solution, it seems fitting to close the loop on Page Rank by delving more deeply into it. And we can ignore it if we choose, but sooner…


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