A New Marketing Funnel Is Taking Over [Infographic]
A new marketing funnel is taking over, and it’s completely different from the one you are or were familiar with. For decades, marketers patterned and built their strategies on the linear funnel where there’s only one entrance (brand awareness) and exit (conversion) point throughout the purchasing journey. The primary goal was to acquire leads and…
Curatti Best Articles of 2018 – Part Two
How has 2018 changed things for you? Have the trends so boldly proclaimed in last year’s forecast articles come to fruition? Have you decided to take a new direction for any reason? (Please tell us in the comments section!) For us, the year was over far too quickly – like a blur. We cut back…
The Most Instagrammable Writers – Gone But Not Forgotten [Infographic]
![The Most Instagrammable Authors [Infographic]](https://curatti.wpenginepowered.com/wp-content/uploads/2018/12/The-Most-Instagrammable-Authors-Infographic-1000x500.jpg)
Literature doesn’t have a shelf life, and that’s why many of the best writers are outlived by their works. Truly great writers can capture readers’ imaginations for decades or even centuries. Four hundred years after his death, Shakespeare’s works are still studied and performed around the world, whilst J.R.R Tolkien’s fantastical worlds have been adapted…
How to Use Psychology to Improve Your Digital Marketing Campaigns
As a consumer, what makes you click on an ad and purchase the product? As a marketer, what are the factors that contributed to your decision in creating ads and campaigns that would drive customers to act upon it? Digital marketers don’t only take on one role; they wear many different hats. They also stand…
How To Put Together The Perfect Small Business Instagram Profile
There are now almost 3 billion social media users in the world. If you’re a business owner, it’s highly likely that you’ve considered implementing a social media strategy. That’s because you’ve realized that a connecting with your customers in the digital space is no longer a luxury — it’s a necessity. Although most businesses realize…
The Second Screen Viewing Trend That’s Reshaping Marketing
TV is becoming social and interactive. How? Let’s delve deeper.
The History of The Internet – A 50-Year Journey [Infographic]
The Internet has made the world into a hyper-connected global village. A century ago, connecting with someone on the other side of the world on a real-time basis would have been scoffed off as an impossible idea. In fact, radio had just become a mainstream technology. The telephone was a luxury that was restricted to…
How to Build Your Side Hustle While Working Full-Time [Infographic]
Working a 9-to-5 job has its benefits, and many people feel comfortable in their jobs. Still, it cannot be ignored that having their own business is an attractive prospect to a large portion of people. Transitioning requires hard work, a little luck, and no small amount of courage. And in many instances, it’s wise to test…
11 Types of Difficult Customers and How to Handle Them [Infographic]
To state the blindingly obvious, your business is nothing without customers. Every interaction a customer has with a business comes helps that customer decide their attitude towards the business. These interactions include: The actual product or service that the business is based on The advertising that the customer is exposed to – whether on social media or…
Why Small Businesses Must Never Compromise on SEO
Many small business owners have a misapprehension about the importance of SEO and the development of an effective digital presence. About 93% of online experiences are initiated from search engines. And you are probably aware that 75% of those users do not scroll past the first search engine results page. Considering this, every time you…
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