To state the blindingly obvious, your business is nothing without customers.
Every interaction a customer has with a business comes helps that customer decide their attitude towards the business.
These interactions include:
The actual product or service that the business is based on
The advertising that the customer is exposed to – whether on social media or elsewhere
Direct communication with a sales assistant
Customer service experiences
So, it’s incredibly important that businesses study their interactions with customers in detail. You always need to make sure that each customer has the best possible experience whenever they come into contact with any aspect of the business.
But It’s Not Always Easy!
Of course, not everything is controllable by the business.
There could easily be factors that are random or unforeseen.
Sometimes, businesses and customers simply aren’t on the same wavelength. At other times, the business isn’t capable of adequately satisfying a customer’s problems.
Another factor is that some customers are simply difficult to deal with. It could be completely unintentional. But there will always exist those customers who require individual attention. Businesses just have to figure out unique ways to handle such customers, as they still are extremely important for the overall success of any business.
Still, dealing with difficult customers is a skill that requires patience, effort, and experience to. It isn’t easy to talk to someone who doesn’t know exactly what they want or has a difficult time focusing on one thing. However, it is imperative that businesses do talk to these people, and talk to them in a way that makes them feel heard and understood.
11 Types of Difficult Customers – The Infographic
As a way to get started on this, Fundera has created a helpful infographic on 11 types of difficult customers. It talks about a wide variety of customer types, details some of their traits, and talks about how a business can foster a productive interaction with them that results in the customer’s problem being solved. It’s fun, easy to share, and can really help make every customer feel like your business appreciates and understands them!
Over To You
This could be fun! Have you come across other difficult customer types? Or did you used to be guilty of any of the above? Please share with your fellow readers. Thanks!
Meredith Wood is Editor-in-Chief at Fundera. Specializing in financial advice for small business owners, Meredith is a current and past contributor to Yahoo!, Amex OPEN Forum, Fox Business, SCORE, AllBusiness and more. You can tweet Meredith @fundera