How To Share Your Evergreen Content To Every Social Network Forever

Mike Allton, the king of mega-content, not only espouses repurposing evergreen content. In this article, he shows us exactly how. It is another in our “Great Articles You may have missed” series….. How To Share All Your Evergreen Content Do you remember the old Qwest commercial set at Roy’s Motel and Cafe, a historic Route…
What’s Really Going On With Google+?

By Mike Allton Perhaps you’ve seen the news, perhaps you haven’t, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things. So what’s really going…
Your Essential Cheat Sheet for Social Media Image Sizes

Every so often, popular social media sites like Facebook, Twitter, and Google Plus change the format, layout, and style of their networks. Just when you feel comfortable with the most recent updates, along comes a whole new round. One area that continues to evolve is social media images. From cover photos to the exact right dimensions for posts,…
Why You Need To Be On Google Plus

Every time Google announce a change to Google Plus, there are big headlines announcing the imminent death of Google Plus. The irony is that when Facebook split Messenger from the Facebook app no one announced the death of Facebook. I often encounter a very negative attitude towards Google Plus. That’s why I call Google Plus…
Social Media Etiquette: A Visual Guide

With the advent of technology, social media has become the order of the day. Businesses turn to social media for increased exposure while decreasing their bottom line. And when used effectively, it can allow for greater customer service and improved brand awareness. Unfortunately, it can also lead to mishaps and devastating mistakes with the push…
Promoted Posts for Lightning Fast Exposure

You Need Traffic to Your Post Fast Why Not Use Promoted Posts? You just wrote an amazing blog post. Do you sit back and just wait for the traffic to begin to roll in? Of course not, you use promoted posts. In this blog post I am going to teach you a few tricks to…
Do you connect with Pages or People?

Think of a post from a Facebook Page and think about why you interacted with it. I was given this task in preparation for a social media workshop. Looking through my profile I realised I don’t interact with pages a lot. I like a bunch of them, admin a couple. I interact with people, both…
Why People do not Choose What Content They Consume

The Illusion of Choice People believe that it is purely their choice, when they determine what to do, where to go, what kind of information to consume. Is it? Not really. It started thousands of years ago and continues to this day, – most of people’s actions are under the influence of their reference groups.…
How to Get a Website Ranked Without Knowing SEO

It is 2015 and being an owner of a website continues to become easier and easier. The days of having to learn code or hire an SEO expert are behind us. I know this may hurt some feelings, but let’s face it, the online world is changing rapidly. There are many readers of this blog…
Google Plus Success Strategies for Business

How much activity is happening on your Google Plus Page? While the big social networks like Facebook, Twitter, Pinterest, YouTube, and Instagram all play a major role in business marketing, it is just as important to include Google’s growing social platform for more exposure and leads. As someone who works in the online world and…
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