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Travis Jamison

Call To Action Best Practices for Improved Conversion Rates

Call To Action Best Practices

Conversion rate optimization is one of the best investments for boosting your business website’s capability of attracting and converting new customers.  But whether your plan involves a complete design overhaul or just a few targeted improvements — like minimizing load speeds and adding helpful info to those product descriptions — one thing is guaranteed. You…


Joydeep Bhattacharya

Essential B2B Email Marketing Strategies To Generate More Leads

B2B email marketing strategy

B2B email marketing continues to remain one of the best ways to acquire more B2B customers. However, with an increasing number of startups being launched every day for almost every niche, getting more customers is getting difficult. Every business is adopting essential B2B email marketing strategies to woo its prospects. The number of emails sent…


Nina Ritz

The Power of Ephemeral Content: 4 Ways to Boost Your Brand Awareness

Using Ephemeral Content To Boost Brand Awareness

This message will self-destruct in five seconds! Or if we’re talking about ephemeral content in 24 hours or less. The value of these temporary social media posts and stories rests on the same psychological mechanism which lies behind the effectiveness of limited-time offers. Yes, content still rules big time, but people are practically flooded with…


Bernard Meyer

Ramp Up Your Email Campaigns with These 4 Psychology Hacks

Psychology Hacks for Email Campaigns

An email campaign is like a first date. In almost all cases, you’ve got one chance to make a good impression and move the relationship forward. Unlike a first date, you can’t simply rely on the good manners your mother taught you, superior eye contact, or a slick new hair-do. Email marketers must utilize all…


Wade Harman

Why You Should Harness The Power of Scarcity Marketing

Scarcity Marketing

Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV.  This article from Wade Harman shows how you can benefit from this method.  It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in…


Jenn Herman

Live Streaming Videos: The Newest Social Media Trend

Chances are by now, you’ve heard of at least one or both of these new social media apps: Meerkat and Periscope. Both of these live streaming video apps have taken the world of social media by storm. It was all anyone was talking about recently at Social Media Marketing World. And I’ve seen blog post…