Curatti 2014 Social Media Recap: #10 – Facebook, The Media Company
We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. For…
Ello, the Social Network that Adds to the Chaos
Social media marketers and social media consumers are exposed to a littany of new products on a weekly basis. It seems that every time one blinks, a new social app is on the radar making its rounds, claiming everything from greater privacy to more personalization to being a disruptor of Facebook, Twitter, or LinkedIn. We…
Amplify Your Messaging With a Less is More Strategy
By Lee Traupel I can’t believe the amount of content shared targeting small business that rhapsodizes about the endless rewards bigger brands are generating with social media marketing like Toms, SAP, Cisco, Intel, SalesForce, et al. Many of you do not have the marketing resources, staff and/or technical expertise to create and deploy this…
Who Are You? The Anonymity Of Internet
In recent days, Google has announced that they will drop their “real name” policy and allow users to use pseudo names on their platforms such as YouTube and Google+. “Over the years … we steadily opened up this policy … Today, we are taking the last step: there are no more restrictions on what name…
A Social Media Budget For Every Strategy: Content Marketing
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…
Four Surefire Ways To Increase Your Content Curation Traffic
Many of us, including Curatti writers Marty Smith and Karen Dietz, ‘cut our teeth’ on the scoopIt platform. Used correctly, it offers any content marketer an invaluable means of driving traffic to their site, so boosting their SEO. This article, by Guillaume Decugis, co-founder and CEO of ScoopIt shows some of the advantages of using…
The State of Social Media: – What B2B Marketers Need to Know
It’s been a very active spring this year in the social media industry as well as for businesses. The winter that gripped the nation for the while it did has finally come to a close, and here we are: Mid-April. With the exception of a few rainstorms and snow flurries around the country, things are…
Great Visual Storytelling Tools to Make Your Content Go Viral
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my…
The World Outside Of Our Bubble [Infographic]
This is a light-hearted follow-up to my article, How Do We Find Our Way Out Of The Content Echo Chamber? This time, the simple goal is to get you to think about who ’everybody’ is, as in, the everybody who knows almost everything about almost everything that we content writers purvey. Did you know that…
Why Google Page Rank Is So Important To Your Business
Having already talked at a high level about Semantic Search and simply mentioning Google Page Rank, in the article How To Lead Readers From Their Search To Your Solution, it seems fitting to close the loop on Page Rank by delving more deeply into it. And we can ignore it if we choose, but sooner…
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