How To Plan and Deploy a Cohesive Social Media Strategy
By Brett RelanderSEO, social media, and content marketing all have their strong points. In order to achieve maximum results, each must work together effortlessly. Many companies do quite well with one of the three, but find it difficult to integrate them all into a cohesive marketing strategy. The tips below will help if your brand…
Do You Need Video Marketing?
Can you believe YouTube is 10 years old already? It’s true. YouTube was officially launched on February 14th, 2005 by three former PayPal employees. As verified by Wikipedia, Chad Hurley, Steve Chen, and Jawed Karim “activated the Internet domain name “YouTube.com” and started to create a video-sharing website on which users could upload, share, and view videos.”…
Build Communities that Convert: Here’s How – Part 2
In part one of this series I discussed how community managers need to always be converting the conversations they have with their company’s fans or followers. In part two, I’ll quickly discuss how to find these conversations when users don’t directly mention your brand name or when they aren’t initiated on your company’s social profiles Lesson…
Curatti Social Media Recap 2014: #8 – The Bubble Begins to Show
We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner yearfor social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. For the…
Curatti 2014 Social Media Recap: #10 – Facebook, The Media Company
We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. For…
Marketing Strategy Begins with a Buyer Persona Profile
By Lee Traupel A buyer persona profile identifies who you are targeting with marketing initiatives. It’s the go to foundation of all your marketing. You may have more than one. Your surveys, samples and interviews will flesh out the optimum profiles which can be converted to actionable marketing profile docs. Four Critical Steps for Building…
Create Professional Images on a Budget
Face it – we live in a visual world; and, never has that become more true than in our digital and social media marketing of today. Images grab attention and when done well, increases click-thrus and conversions. But what if you aren’t a graphic designer who knows the ins and outs of Photoshop? Never fear…
Digital Marketing: Pandora’s Box, Panacea or Global Equalizer?
Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers. If you do it poorly, you can kill your brand or your business with wasted time and blown budgets. How do you give your business the best chance to be…
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