The Importance of Human Marketing In Business
As a consumer, you certainly appreciate the human touch. Naturally every human being appreciates the sense of acknowledgement. It also shows a level of appreciation. In the earlier days of marketing, consumers were dominated by a brand’s equity. Your options were limited due to the confinements that major brands would place upon you. Those days…
4 Ways to Beat Your Competition at Their Own Game
The digital marketplace is becoming a lot more saturated and competitive by the day. Every company that offers creative, design, development, or marketing services in general seems to have morphed into a digital entity. We are the height of the biggest digital and technology disruption in human history. Naturally every company wants to get a…
The Impact of Communication In Digital Marketing
Internal and external communication in the digital marketing realm seems to be a burden for a lot of businesses these days. This includes small business, mom and pop shops, and even corporations. At the C-level particularly, communication seems to be significantly more problematic. In most instances, poor communication is attributed to workflow ramifications. The interesting…
5 Digital Marketing Mistakes – And How You Can Fix Them
These days it seems like everyone is a digital marketer or versed in digital marketing. The evolution of today’s business marketplace and technology has allowed solopreneurs and entrepreneurs to position themselves as experts. In the last 3-5 years alone the business marketplace has evolved more than it has in the last 50. I attribute the…
The Continuing Evolution Of Digital Marketing
Let me tell you a short tale about digital marketing. Though a true story, the brands, dates and details have been removed in place of making extremely important points about how brands large and small shoot their own feet and step on their own toes. Once upon a time there was a world of push marketing.…
The Importance Of Smart B2B Content Marketing
If we have heard anything over the past few years about digital marketing, it’s that content marketing is extremely important. The data and research supports the importance of consistent content marketing and it’s effectiveness in driving traffic, creating demand and lead generation, not to mention elevating thought leadership and web traffic. At the same time…
The 3 Pillars of Successful Influencer Outreach
For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s…
Case study: Record Breaking Swedish Commercial Series
My native country Sweden has the longest running TV commercial series in the world. The first episode aired in 2001 The record was broken in 2007. The series is still going. There are several marketing lessons to be learned from this. The commercial is for one of the big supermarket chains in Sweden. It features…
Social Media Insights and Monitoring on a Startup Budget
By Shelly Kramer So a month (or several) ago I had my great friend Wendy Scherer of The Social Studies Group on the  #V3Live Videochat Show. The topic we discussed was one that pretty much everyone is interested in — Maximizing Social Media Monitoring and Insights on a Startup Budget. I mean, who doesn’t want…
Google Plus Is Neither Dead Nor Dying. Here’s Why!
Whether you like it or not – and whether you use it or not – Google Plus is here to stay…at least for now. It’s difficult to describe this complex platform, but here is one definition that sums up Google Plus: Google+ (or Google Plus) is a social networking and identity service that is owned…
« Previous Page — Next Page »
