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Paolo Fabrizio

What Will You Do When Your Customer Screws Up?

What Will You Do When The Customer Screws Up?

Nobody’s perfect – neither you nor your customers. In fact, sometimes even the most admired brands make customer service mistakes. But they typically have the ability to turn such pitfalls into great customer experiences. In this article though I’m going to focus on the other side of the coin: helping you fix issues that you…


Jan Gordon

Why Smart Companies Put People Before Profits

By Greg Satell In the go-go eighties, “Chainsaw” Al Dunlap’s enthusiasm for aggressive cost cutting and massive layoffs made him a corporate superhero.  His subsequent indictment and conviction on fraud charges led business people to question his character, but not necessarily his methods. Poor Al would never survive as a CEO today.  Social media would…


Susan Gilbert

Why Community and Marketing Go Hand-In-Hand

Have you ever been confused about whether you should be marketing or building a community? Wondered which is most beneficial for long term sales and business growth? Building your business through marketing to generate more sales and prospects is an essential element that needs to be firmly set in place. When it comes to attracting…