What Happens If You Leave The ‘Why’ In Customer’s Hands
“Why” is a word that tends to arise in most of our conversations, regardless the topic we’re discussing. It’s so important that Simon Sinek wrote a whole, wonderful book about it that I suggest you to read. When it comes to customer service, if you leave the whys in customer’s hands you’ll have then to deal with
5 Easy Ways to Improve Your Customer Experience
A business that manages to completely satisfy its customers often benefits of long-lasting success. When someone hears about your brand, sees an ad on Facebook, or visits your site for the first time, they automatically become an important component of your business. This random person now becomes a potential customer. Once that happens, you need
Website Advertising Is About To Change. Are You Ready?
Curatti note: This is an important and very timely piece by Bryan Goodwin. He tells stories of obnoxious sales tactics of days gone by, and likens them to modern day website advertising on the web. All ultimately leading to the obvious question: What is acceptable today? If you wish to skip past the history and
What Is The Driving Force Behind Great Customer Experience?
What are the elements behind great customer experience? Daniel Newman spells them out for is in another article in our “Great Articles You may have missed” series….. The Driving Force Behind Great Customer Experience Although there are many great marketing tactics to help people get ahead, there is one that clearly leads the rest. Prioritizing
For Happy Customers, Look Beyond the Sales Funnel
The Sales Funnel is good, but it isn’t everything! Shelly Kramer offers food for thought about what lies beyond the funnel. It is another in our “Great Articles You may have missed” series. Quit Focusing on the Sales Funnel Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they
How To Find Your Unique Blogging Style
In my interview for the Summit on Content Marketing, I discussed blogging mistakes and how to fix them. Of course, the biggest mistake of all is blending into the faceless crowd, writing without anything approaching a unique blogging style. And unless you are breaking must-read news on a regular basis, you need to stand out
Viewing Customer Experience With Consumers Eyes
It’s time for us all to switch hats and look at our entire businesses from the point of view of a customer. Ideally, all companies would do this. But while many have become too large, or perhaps just turned into dinosaurs, and couldn’t change quickly if their existence depended on it, you and I don’t
The Growing Importance Of Marketing Experiences
In this article, Robert Caruso talks about the two meanings of marketing experiences. There are some eye catching statistics from research by Accenture. It’s very good news for startups. This one will get you thinking, as it did us! It’s another in our “Great Articles You may have missed” series. The Disruptive Influence of Marketing
Improve Your Customer Reach Through Target Market Research
Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an
The Secret Recipe For Successful Social Customer Service
Every December we see a proliferation of articles with predictions for the following year. The funny thing is that you can get some of them until February! Anyway don’t worry because this post is NOT one of those. I’m inviting you to focus on the present in order to take advantage of it. In fact, when it
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