Is The Customer Always Right? [Infographic]
Through feedback, reviews, and at times a brutally honest opinion, your customer will poke holes in your business and tell you what they need or want. However, people can’t always see beyond what’s directly in front of them. While you should always hear your customers out, regardless if it’s positive or negative, it doesn’t mean…
Why Great Customer Service is Invaluable In Marketing
In this article, Robert Caruso discusses how great customer service is a form of marketing. More specifically, if you get your customer service right, the word-of-mouth publicity could bring you more customers. It could also earn you brand advocates! This is It is another in our “Great Articles You may have missed” series. Great Customer…
Nobody Hears The Customer Screaming
I recently attended two major customer service events here in Italy. The first was ‘Chat Bots For Enterprise‘ which took place in Florence and it was mainly attended by software providers. The second one, ‘Customer day‘, was held in my home city, Milan. Many customer service directors of major brands gathered to tell about how they…
SEO Isn’t Dead But It has Changed – Here’s How
Another in our “Great Articles You may have missed” series. In this article, John Jantsch looks into the various ways that SEO has changed. He notes that it has not died, as some claim. Indeed, it is as important as ever! SEO Isn’t Dead, It’s Simply Hiding Look around today, and you’ll find any number…
How To Overcome These 5 Common Customer Objections
Are your prospects avoiding you? Is your business not getting the results it needs from your pitches to potential customers? The problem may be in your approach, which can turn away a valuable lead. An offer that is too detailed or complicated, or priced too high, may be repel a potential customer instead of attracting…
5 Ways to Build a Customer Adventure
The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the unexpected twists brought…
How To Gain Deep Insights Into Customer Buying Behavior
By Tony Zambito The digital economy continues to evolve at a fast clip. New technologies are being introduced nearly every month. Startups are ascending while long tenured organizations suddenly find themselves on shaky grounds. New services and product introductions are falling flat. Making the pursuit of understanding why customers are buying or not buying most…
Why Smart Companies Put People Before Profits
By Greg Satell In the go-go eighties, “Chainsaw” Al Dunlap’s enthusiasm for aggressive cost cutting and massive layoffs made him a corporate superhero. His subsequent indictment and conviction on fraud charges led business people to question his character, but not necessarily his methods. Poor Al would never survive as a CEO today. Social media would…
Make Your Marketing Human-Centered. Here’s How
By Tony Zambito One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today? It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have…
