Do Your Marketing Messages Connect with Your Buyer’s Needs and Desires?
People buy for two reasons. They are trying to eliminate pain points or they are trying to reach a compelling desire. If your small business marketing doesn’t focus on how your service helps them address one of those two issues, you’re just rolling the dice. Creating effective marketing, which I define as marketing that delivers…
How Do You Avoid Being Defined by Your Customers?
How Do You Turn Clients Away? Revenue versus Growth… Turning away customers is nerve-wracking. You need clients to grow and without revenue a business is no more than a hobby. So, how can I suggest that there are clients that you need to turn away? Ironically, the smaller and younger your business, the more you need to…
Do Your Marketing Messages Get Lost in all The Noise?
If owning a business is your second career, you’re in a different position than typical entrepreneurs. Let’s figure out how to maximize your advantages and minimize your challenges to build a growing and fulfilling business. You should be able to use your knowledge and experience to become successful rather quickly, if you plan correctly. You…
Why Substance Over Illusion Is Key to Building a Sucessful Brand
In F. Scott Fitzgerald’s “The Great Gatsby,” multiple overt and subtle themes float in and out of the story. One that I find intriguing is the illusion that Jay Gatsby has created around his life and back story. Gatsby has built an elaborate facade to live in that has lessons to teach us about business.…
3 Steps To Creating Leads Via Digital Marketing
This article was very out of date. If you are looking for articles on Lead Gen, please click on any of these links: The Curatti Lead Generation Roundup Need Lead Gen? Don’t We All! LinkedIn Still Reigns Supreme Advanced Tips for Effective Lead Generation How To Use Social AI for Lead Generation Are You Using LinkedIn…
16 Proven Resources for Small Business Owners
As a business owner, it’s challenging to run the business, deliver value to your clients and market/sell to keep the work flowing. Here are 16 resources that will help make your life easier in these three key areas. I’ve used each of these or had them recommended by people I trust and respect. What have…
Demystifying the Data Dilemma
Every sci-fi nut/Douglas Adams fan knows that the answer to life, the universe and everything is 42. Adams, it turns out, could have been predicting our Big Data problems when he pointed out that the reason for the unexpected answer was that the question was flawed. In his model, the super computer Deep Thought would…
Why Thought Leaders Need Provocateurs
If life on Earth really started with a single-celled organism, how has natural selection taken us to the point where there are now countless millions of life forms with more evolving daily? Would any of this be possible if each kept strictly to itself? If my angle is not yet clear, let me continue with…
The Value of Questions
Author: Andy Capaloff What is the value of a question? Well strictly speaking, the realized value has far more to do with how it is received than what is actually asked, and factors beyond the control of the questioner will come into play in that regard. So timing can be as important as wording and…
Welcome to Curatti by Jan Gordon, founder
Curatti is finally here! Curatti has been an idea that has been fermenting since 2008, the vintage has matured and I’m so happy you’re here. Thanks for joining me as we uncork Curatti. I am very familiar with the reasons you have landed on this page. You are looking for some clarity and a guiding…
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