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Martin (Marty) Smith

Why There Is A Curatti In Your Future

The Curatti Exception graphic

. The Curatti Exception Last week several fascinating and important conversations about the future of Internet marketing, websites, truth, justice and the American way happened (linked below). Great thinkers like blogger Mark Schaefer, Scoop.it’s CEO Guillaume Decugis, Curatti’s founder Jan Gordon and others discussed “content shocks” and asked if content curation can save us. These…


Michael Nelson

Is Your Small Business Building Committed Relationships?

Successful Small Business Marketing is About Building Relationships Unless you live under a rock, you’ve heard that the Internet is a great tool for small business marketing!  More likely, you’ve been bombarded with such messages non-stop, especially from people trying to sell you Internet marketing.  Typically, these messages ignore the exact tenets required to make…


Michael Nelson

Marketing: The Power of These Three Simple Outcomes

Marketing can seem as complex as Einstein’s theory of relativity at times.  Many people look at small business marketing just as they look at a board full of formulae and consider it arcane and incomprehensible! But it really isn’t so complex.  It does have a lot of moving parts and there are many ways to…


Albert Qian

Facebook’s Ever Changing Content Carousel

The Ever Changing Content Carousel It’s no question that content is important on social media, and has been a large driver of social media’s meteoric rise as a preferred choice for marketers. Companies such as Upworthy ($8 million dollar Series A in August) have led the content revolution – not creating anything new, but merely…


Anastasia Ashman

Who Should You Follow Back and Why?

If you’re just getting started with social networking, here’s a hard-earned lesson many veteran online networkers are still coming to terms with. Don’t follow back on social networks, just because. Establish an intentional follow policy. Maybe it seems polite to follow someone who followed you or, you’re connected to them in some other part of…


Martin (Marty) Smith

Is Ecommerce Stuck In The Mud?

Is E-commerce Stuck In The Mud? After our first Holiday Ecommies Review of 30+ top online retailers (@Ecommies is a new ecommerce ratings, review and award site coming soon). It’s clear e-retailers are stuck in the mud. Holiday 2013 merchandising was flat, uninspired and not original or festive. REI.com and Williams-Sonoma created Holiday 2013 bright…


Martin (Marty) Smith

Websites vs. Blogs – Which One is Better and Why?

Websites and Blogs Are Different What is the difference between a blog and a website? “Blog” and “website” are sometimes used interchangeably. They are not, but we wouldn’t be as static in our definition as the “Apples” vs. “Oranges” image above. Blogs and websites have important roles to play in successful content and social marketing.…



Michael Nelson

5 Maketing Mishaps and How You Can Get Right Back on Track

Embarrassed to ask for the sale

Varying Paths to the Same Result What is it that causes so many capable entrepreneurs with a solid service to offer, to fail miserably? I’ve found that in most cases it comes down to marketing and its terrifying sibling; sales. Revenue is always a top 3 challenge in polls and rises in prominence when the…



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