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Albert Qian

Facebook’s Ever Changing Content Carousel

The Ever Changing Content Carousel It’s no question that content is important on social media, and has been a large driver of social media’s meteoric rise as a preferred choice for marketers. Companies such as Upworthy ($8 million dollar Series A in August) have led the content revolution – not creating anything new, but merely…


Anastasia Ashman

Who Should You Follow Back and Why?

If you’re just getting started with social networking, here’s a hard-earned lesson many veteran online networkers are still coming to terms with. Don’t follow back on social networks, just because. Establish an intentional follow policy. Maybe it seems polite to follow someone who followed you or, you’re connected to them in some other part of…


Martin (Marty) Smith

Is Ecommerce Stuck In The Mud?

Is E-commerce Stuck In The Mud? After our first Holiday Ecommies Review of 30+ top online retailers (@Ecommies is a new ecommerce ratings, review and award site coming soon). It’s clear e-retailers are stuck in the mud. Holiday 2013 merchandising was flat, uninspired and not original or festive. REI.com and Williams-Sonoma created Holiday 2013 bright…


Martin (Marty) Smith

Websites vs. Blogs – Which One is Better and Why?

Websites and Blogs Are Different What is the difference between a blog and a website? “Blog” and “website” are sometimes used interchangeably. They are not, but we wouldn’t be as static in our definition as the “Apples” vs. “Oranges” image above. Blogs and websites have important roles to play in successful content and social marketing.…





Michael Nelson

How Do You Avoid Being Defined by Your Customers?

How Do You Turn Clients Away? Revenue versus Growth… Turning away customers is nerve-wracking. You need clients to grow and without revenue a business is no more than a hobby. So, how can I suggest that there are clients that you need to turn away? Ironically, the smaller and younger your business, the more you need to…


Michael Nelson

Do Your Marketing Messages Get Lost in all The Noise?

If owning a business is your second career, you’re in a different position than typical entrepreneurs. Let’s figure out how to maximize your advantages and minimize your challenges to build a growing and fulfilling business. You should be able to use your knowledge and experience to become successful rather quickly, if you plan correctly. You…



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