How To Increase Landing Page Conversions (13 Pro Tips)
If you are like most marketers, your landing page conversion rates are dismal. Want proof? Studies show the average landing page conversion rate across industries is a mere 2% to 5%. Yes, at best only 5 out of 100 prospects that visit a landing page convert. That’s disappointing because landing pages play a crucial role…
How to Turn Your About Page Into a Lead Gen & Link Acquisition Funnel
Is your About page set up to generate and nurture leads? Is it doing a good job? Does it make your brand interesting enough for a blogger or a journalist to include your brand in a story? Why not? Ever since we were kids, we’ve been instructed to avoid strangers. Your About page needs to…
How to Write Marketing Case Studies that Engage and Convince Readers
Advertisements and promotional copy no longer hold the persuasive power that they used to. Consumers of today want to see proof before they make a purchase decision. They want to know more about the ‘real’ experiences people have had with a brand. The fact that 92% of consumers are more likely to trust non-paid recommendations…
17 SEO Experts Share Their Best Content Optimization Hacks
It is often said that if you write your content for the user, Google will reward your website with traffic. But if you ask the people working in the trenches, producing content every day, they will tell you otherwise. Content needs to be optimized both for the user and the search engines to get the…
SMS Marketing 101: A Guide to Get You Started
People carry their phones around with them every day. Taking note of this, businesses decided that they could implement texts and other services into their marketing strategies. From here, businesses began to form SMS marketing strategies to reach out to customers in a convenient way. While SMS marketing can benefit businesses, some may not know…
How to Boost Plays and Engagement for Your Social Videos
Have you noticed how most social media sites are becoming video-centered platforms? Social networks have all but taken over our digital communication and entertainment devices, and video content is at the center of it all. With the introduction of IGTV, Facebook marked push toward video, and emergent platforms like TikTok, the world of “Social” and…
Use These Strategies to Grow Your YouTube Channel
While many YouTube channel owners have raised their voices, the video giant continues its algorithm changes in the name of “personalizing their feed.” The good news is that there are several ways you can effectively grow your following and attract more subscribers with organic methods. Whether you are a business offering products or services or…
10 Essential Aspects Of Content Marketing: From Instagram To Local Business
Editor’s note: Not everyone is an expert. And even experienced writers can do with a simple, yet comprehensive guide on subjects they are familiar with. This guide to essential aspects of content marketing will be particularly helpful to those starting out but may be worth a read for others also. Essential Aspects of Content Marketing…
5 Reliable Tips to Turn Your Online Store into a Lead Generation Engine
Experts do not always agree on lead generation strategies. Indeed, online marketing undergoes trends like all other branches of marketing. Every online store manager must create an identity through marketing if s/he wants to stand out from the competition Every website needs to be optimized for lead generation. However, it’s not enough just to add…
Maximizing The Conversion Opportunities You Were Probably Missing
There is a myriad of conversion opportunities that most websites and apps don’t fully exploit. Opportunities that are right there, on your pages, but you haven’t recognized them yet. This article will help you find some areas of your app or website that can dramatically increase conversions… with a little help from you. So read…
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