Archives


Karen Dikson

10 Copywriting Mistakes Every Marketer Should Avoid

We are surrounded by different types of copy wherever we go – especially because we spend so much of our time online. And most good copy seems deceptively easy to write because it beautifully simple, concise, and direct as if it was written specifically for you. However, writing good copy is often challenging, and even experienced…


Alice Elliott

How To Adapt Your Blog To Make It More Reader Focused

how to adapt your blog to make it more reader focused

How many blogs and posts have you read recently are reader focused enough to reflect the readers’ point of view? Blogging can be quite egotistical. It’s very easy to blurb on about yourself and forget who your readers are. And there are many bloggers who write purely for themselves as part of their therapy for whatever…


Scott Aughtmon

4 Ways to Make Your Marketing More Effective

How a Boy Got Stuck in a Chimney In 2011, Richard and Sandy Draper came home to a surprising situation that would end up leaving their house partially destroyed. What happened? You’ll never believe it, but follow along anyway. They returned to their Utah home from dinner one Friday evening around 7:30pm and when they got into the house…


Michael Nelson

The 3 C’s of Marketing: Clarity, Connection, Call To Action

Effective marketing is clear about what problems offerings solve and for whom they solve them.  It helps your ideal clients find you because they can see themselves in your materials and message.  It begins moving prospects down the path of knowing you, liking you, and trusting you.  Only then can you begin to transform prospects…