Measure the Effectiveness of Your Content: Here’s How
Over the course of the past several years, content marketing has become an integral part of B2B marketers’ strategies. Whether developing content for a corporate blog, thought leadership pieces for senior leaders, assets like white papers and webinars for use in your lead generation efforts, email newsletters, case studies, infographics, videos or podcasts, content feeds…
How To Create An Innovative Campaign For Your B2B Blog
Many people still think that a B2B business is not the place to create an innovative campaign. That the conversation and negotiation between two companies must always be formal, serious, and tedious. And this is because important decisions are being made and they usually mean large amount of money and risk taking. But the problem…
4 Ways to Beat Your Competition at Their Own Game
The digital marketplace is becoming a lot more saturated and competitive by the day. Every company that offers creative, design, development, or marketing services in general seems to have morphed into a digital entity. We are the height of the biggest digital and technology disruption in human history. Naturally every company wants to get a…
Use Buyer Persona Research For Content Personalization
It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. Recent surveys of marketing professionals by Rapt Media, Forrester, Seismic, SAP, IBM, and others all indicate that content personalization remains the biggest challenge for marketers this year and for…
How To Really Get Noticed on Social Media
It can feel like you are in the old lost and found box back in school – you know – that stuff that was never claimed and just sat there forever. You’ve set up your profiles, you’re posting every day, and still no one is coming, even to look through the box. You’re beginning to…
Google Told You How to Rank. Did You Listen?
It’s rare that any company reveals its trade secrets. It’s especially rare for tech giant Google to do so. But in March, they did just that during an online Q&A session when Google search quality senior strategist Andrey Lipattsev listed the three most important factors they use to rank websites and web pages. Content and…
7 Inspiring Tips about Visual Content Marketing
To achieve the goals of visual content marketing, a high-quality strategy is a must in today’s world. However, it’s also very important to consider the distribution of this marketing plan. It needs to reach out the appropriate audience to receive the best results. For social media, it has evolved into more of the content being…
How To Build Trust With Customer-Focused Content
The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago. Content is ubiquitous in all phases of life and in business. In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business…
The Importance Of Smart B2B Content Marketing
If we have heard anything over the past few years about digital marketing, it’s that content marketing is extremely important. The data and research supports the importance of consistent content marketing and it’s effectiveness in driving traffic, creating demand and lead generation, not to mention elevating thought leadership and web traffic. At the same time…
16 Uncommonly Excellent Content Marketing Tools
There is one word that comes to mind when you think about developing new content: Creativity. In order to stand out from the crowd, you need a different angle. And that need not be limited only to the ideas you get or the way you present them. The tools you use in all aspects of…
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