Why Content Marketers Have To Think Like Publishers
By Greg Satell In 2010 Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes. It was an astounding social media success, with more than 87 million votes cast. Unfortunately, as this HBR case study points out, it was an abysmal business failure and…
4 Ways to Maximize Your SlideShare Presentation
As we’ve discussed many times on Curatti, the rise of visual content plays an important part in any company’s content marketing strategy. Whether its opting for an informative infographic, snazzy cover photo, or meme to project a company value, what a company places visually on its social channels can be interest generating or drive people…
Can Subscriptions Smite The SEO Giant?
Invisible Giant BLOWS UP Last week’s Curatti post The Invisible Giant: Why the New SEO Is So Hard To See blew up on and off Curatti. With over 200 social shares (“flares) on Curatti and support from great friends such as Mark Traphagen, Phil Buckley, Jan Gordon, Andy Capaloff along with a group of great…
Invisible Giant: Why Its Hard To See the New SEO
Click GIANT to see fastest “views” Haiku Deck we’ve ever created. (8.6.14 Blowing Up Haiku Deck note added to bottom.) The New SEO’s Invisible Giant “You can’t get there from here anymore,” is what I should have said. Instead I wrote a long email explaining how SEO, content marketing, PPC (Pay Per Click) and community…
Is Your Content Living A Resume or Eulogy Life?
Watch Video Resume vs. Eulogy TV analyst and author David Brooks’ TED Talk on living Eulogy instead of Resume lives was so moving I wrote a post asking my friends on LinkedIn if they were living Eulogy lives. Today’s Curatti post asks a variation of David Brooks’ question, Is your CONTENT living a resume or…
Red Bull, Media Companies & Curagami Scores
Red Bull Branding Lessons We Are All Media Companies Now is my most popular Curatti post by a long margin. I think that’s because it was easy to see the difference in the P&G Ad from the 1950s and Red Bull’s “follow our customers and brand them” approach: Flash forward to this video from Red…
Stop Solipsistic Marketing II – 10 Tips
What’s Your Curagami Score? Our Startup Factory funded startup Curagami is developing a new cool metric – a Curagami Score. Knowing a website’s Curagami Score helps digital marketing teams know if their marketing is talking to themselves about themselves or winning hearts, minds and loyalty online. We thought it would be fun to share 5…
Curating an Experience Your Audience Will Remember
This article, re-published with kind permission of Danny Brown, takes a different type of look at the importance of storytelling in engaging an audience, and is itself written in a manner that engages from first word to last. Enjoy! Creating and Curating an Experience Your Audience Will Remember We like to be entertained. We enjoy…
5 #stealthis Content Marketing Ideas From Amazon
Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal…
How Can Your Website “Make Love”: 5 Internet Marketing Tips
The Beatles Were Right When the Beatles said, “And, in the end the love you take is equal to the love you make” they were both right and prescient. The Beatles were speaking about web marketing long before there was a web. Creating websites that people LOVE is rarely discussed. I’ve heard, “Create great content”…
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