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Natalie Andersen

5 Ways to Reboot Your Brand’s Content Marketing Strategy

Reboot Your Content Marketing Strategy

When you’re dealing with marketing and building your brand, you need to think big and stay current. There are new trends and updates you could adopt and it’s your task to keep your eyes wide open looking for ways to improve. Just like everything else, your content marketing strategy needs to keep up with the…


Anna Fox

Three DIY SEO Tools for Your Content Marketing Strategy

Easy To Use DIY SEO Tools

Is DIY SEO possible? Yes, and it can improve your blog traffic quite a bit! And more traffic means more monetization opportunities as well as more potential clients to work with. So to state the blindingly obvious, increasing the amount of traffic to your blog is a top priority. By utilizing proper SEO techniques and…


Midori Nediger

How to Use Visuals in Your Content Marketing Strategy

How to Use Visuals in Your Content Marketing Strategy

We’ve all heard the statistics – visuals are more memorable, more engaging, and more persuasive than text alone. So we add visuals to our content marketing strategies. Simple enough, right? Not so fast. A 2018 survey of marketers and creative professionals by Libris revealed that while most of the time visuals enhance the performance of…


Dipti Parmar

4 Secrets for an Exceptional B2B Content Marketing Strategy

Exceptional B2B Content Marketing Strategy

Everyone knows that content marketing is getting a lot of traction in the B2B sector. According to the Content Marketing Institute’s 2018 B2B Marketing Benchmarks Study, 91% of B2B marketers use content marketing now. Out of the 9% non-users, more than half are planning to launch a content marketing effort within 12 months. On the…


Jan Gordon

Here’s How To Improve Your Content Marketing Strategy

Content Marketing Strategy

If you are a digital marketing professional, you can spot grandiose claims a mile off. These days it’s almost impossible to trick a customer (not that you should even want to). And you also can’t brand yourself differently to the actual quality of your service/product. Being on the receiving end of every type of marketing…


Avinash Nair

How to Place AI at the Forefront of Your Content Marketing Strategy

Using AI For Content Marketing Strategy

In recent years, the AI boom has taken an incredibly large role in the marketing world. A survey conducted by MemSQL, a provider of the real-time data warehousing, found that 61% of marketers claim that AI is their most significant data initiative for the coming year. Respondents were from both small and large companies. Regarding…


Jonathan Emmen

Developing a B2B-Centric Content Marketing Strategy

Editor preface: This is not an expert level article. However, it is packed with B2B strategy insights that perhaps we all need to remind ourselves of once in a while, and will certainly be very helpful to anyone below the most accomplished and experienced B2B marketers. And it is the first effort for us by…