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Raymond Morin

Generation C: The Growing Influence Of Connected Consumers

This is part one of a two part series. This part recaps the the growing influence of Generation C – the Connected Consumers. Part two will look to future trends…. The Demographic Impact of Generations in Recent Years In recent years, the impact of connected consumers manifested itself more than ever through social networks. In…


Raymond Stokes

7 Ways to Boost Your Consumer Trust

Consumer Trust

If you polled your consumers right now, would all of them say that they trust you? Are you 100% sure? More than ever, competition is fierce and customer loyalty hard to come by in almost any market. Consumers are becoming increasingly skeptical as they receive Dozens or perhaps even hundreds of brand messages daily, both…


Patrick Cole

To Gain Customers Trust, Get To Know Their Personality

Trust is a key world in the world of business and marketing. It lies in the foundation of any successful business relationship. Earning customer trust is one of the central goals of many companies and individual entrepreneurs. Of course, as much trust is central to establishing a successful business, knowing your customers is equally important.…


Jan Gordon

How to Create an Online Community that Converts

Establishing long-term loyalty in today‚Äôs marketplace is remarkably similar to a run of salmon battling their way upstream. Pushing forward to navigate the powerful current of endless information, business owners must implement exceptional strategies to consistently reach the higher ground where consumers continually convert. Consumers have expertly adapted to the incessant flow of information, mindlessly…