4 Sentences That Make Your Customers Mad
Sometimes innocent words ignite fires – especially if you work in a customer service environment. I guess you’ve heard of the mantra ‘just follow the rules’, right? So I ask you: what happens when the rules don’t work? After many years within companies, and now today as a customer service consultant, I can tell you…
Do Press Releases Still Work for Business?
In addition to building a brand on social media, press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. A press release is simply a newsworthy story about you or your business. Reporters might want to print your press release or they may be…
What Makes B2B and B2C eCommerce Different?
There was once a very clear distinction between B2B services and B2C retailers. But with the advent of digital eCommerce stores, the two have taken on some similar traits. It’s important to identify the distinctions between B2B and B2C eCommerce when molding your own business. You especially need to consider how customers interact with your…
Increasing Engagement and Leads with Interactive Content
Content Marketing Institute reports the rapid rise of content marketing with a whopping 93% of B2B marketers use this marketing strategy (*). This signifies that we do not only place value on the quality of a product or service, but equally consider how it is promoted to reach the proper audience. (* click here for…
12 Tools To Improve Your Blog, Instagram Marketing and CRM
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools to Improve Your Blog Instagram Marketing Tools CRM Tools for Leads and Sales 4 Resources that Will Help Your Blog Grow 1) Never…
How To Use Social Media To Attract Followers And Business
In this article, Mike Allton uses the analogy of fishing to show how to attract followers (and business) from social media. It makes for a light yet insightful read, and is another in our “Great Articles You may have missed” series….. Cast Your Net And Reel In The Fish Ancient fishermen would take their boats…
Blogger To Business Owner – The Long And Winding Road
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] When I started out blogging back in 2013, I never thought I would call myself a business owner. In fact, I am sure this has happened to many of you too. You dip your toe in the water, and before you know it, you are swimming with sharks! This is the story…
12 Tools To Improve Your Business, Branding and Emails
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Branding Tools Tools to Help Keep Your Business in Focus Email Management Tools Use These 4 Tools to Build a Great Brand Online…
Use Social Customer Service To Nurture Your Business
For many years, customer service has been underrated. Most brands have considered it ‘a post-sales activity’ or worse ‘just a necessary cost’. This ignores the inner value of customer service for overall business. Well, if you still have this kind of approach in 2017, it is no wonder that you struggle to retain your customers! In this…
15 Ways To Improve Your Email Marketing [Infographic]
We’ve all heard that “the money is in the list”. Whether that’s an email or subscribers list, staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here are 15 ideas you can use…
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