Are You Ready For The Next Marketing Disruptions?
We now have 2 billion users of social media. And while some platforms continue to grow at an amazing pace, such as Instagram, others are slowing dying or are already almost dead for various reasons – Digg, Google+, and Delicious, to name a few. Marketing disruptions are hardly a new thing, but they are clearly…
Uberisation and the New Economy
First there was GAFA, Now there is NATU Over the last two years, we saw the four giants of the Web and social media (Google, Apple, Facebook and Amazon) literally take control of the new economy. The weight of GAFA is now determinant on Wall Street, and their market capitalization exceeds those of major brands…
Predictions for Technology and Business in 2016
With 2015 now behind us, it’s time to look ahead to next year. There’s much to look to, including the 2016 Rio de Janeiro Olympics, the United States Presidential Election, and a host of Hollywood blockbuster superhero films. Technology will be a major participant in each. What those technologies will be is going to be…
Recapping 2015: The Year in Technology, Business, and Media
With the New Year just about upon us, this is a time as good as any to review the past year. It’s also worth noting that with the turning of the calendar, we’ll be in the second half of the second decade of the 21st century. Without a doubt, time and technology are turning faster…
Who Controls Your Narrative?
Who controls your narrative? Odd question to ask a business, I agree. Yet most business owners would say that either they or their CEO is the voice of their company. It is true that up to 10 years ago, business owners controlled their own story. They controlled the image of their business and could…
5 Ways Social Media Marketing Is Changing Before Our Eyes
Okay, I’ll say it. This is going to be a controversial post. I’m going to cover some stuff that some of you will disagree with. But that’s alright. In fact, that’s what I’m hoping will happen. You see, as marketers, we’re at our finest when we’re challenging the status quo. If we’re just going with the flow,…
Social Platforms Move at Warp Speed – How to Get Heard
By Lee Traupel No business can grow in today’s always on Digital Eco System unless you are a social platform competent brand. Marshall McCluhan was prescient beyond his years when he published: “Understanding Media: The Extension of Man.” Platform and message are symbiotic. Your brand story has to be optimized for each platform, with visuals…
Sales Pitches Don’t Sell
Sales pitches don’t sell, but authenticity, leadership and service do. How you create that shift within your business and your mind will determine the results you experience in the coming years. The internet and the world of social selling have changed the face of what “selling” looks like, most likely forever. Selling might well be…
What B2B Marketers Need To Know About Millennials
By Michael Brito It was just a matter of time before millennials entered the workforce, got promoted up the ranks and started becoming influential in the B2B marketing space. Just last week, Google and Millward Brown released a study that evaluated the state of B2B marketing. Approximately 3,000 B2B researchers were surveyed about their research…
Obstacles to Avoid if You Want to Grow Your Business
Growing pains in a new small business are to be expected; and, can seem like a never-ending process. Or, maybe your business isn’t new, but you’ve lost that loving feeling for your business. The passion which propelled you to start your business in the first place can quickly become squelched by over extending your resources…
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