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Joan Selby

B2B Content Marketing Mastery: Optimize Creativity & Conversion Rate

Optimize Creativity & Conversion Rate

Content creation is by far the most important B2B marketing tactic. It has two basic purposes – to boost website traffic and increase conversion rate. According to the research, content marketing costs 62% less than traditional marketing but generates about three times as many leads. However, it’s not easy to achieve these goals in the…


John Jantsch

Disruption Is Here To Stay: Are You Nimble Enough?

Digital Disruption

Another in our “Great Articles You may have missed” series. In this article, John Jantsch reminds us that disruption is a fact of life we cannot ignore – either we preempt it or it makes us obsolete. Disruption Is a Fact Of Life In a few short years much of what you do, make, fix,…


Aliona Tarankova

The History & Future of Social Media Growth [Infographic]

Social Media Trends

Social media is something everyone reading this article is likely to take for granted. We could be forgiven for feeling as if it has been with us forever, that everyone is on it, and that it is as much a part of everyone’s life as it is ours. Quite the contrary though! The majority of…


Susan Gilbert

Build More Sales Through Promoting Brand Benefits

Brand USP and benefits Is your business focused more on your product or service features than the benefits these can provide for your prospects? Are you attracting subscribers yet not converting these into sales? Imagine that you are a customer inside a retail store interested in purchasing an appliance. The sales associate goes over all…


Matt Banner

The Evolution And Psychology Of Social Media

Evolution of Social Media

Foreword: This is perfect Friday or weekend reading. Matt has put together a fascinating gif demonstrating the worldwide growth of Social Media over the last 12 years. He has complemented it with a thoughtful history of how it has affected business, and the psychology around both why it works and how to make it work…


Susan Gilbert

Analysis Paralysis is Not a Friend to Your Business

Do you find that your business has stalled and is not making any progress? You might be in the midst of over analyzing your efforts. When it comes to creating content, managing clients, advertising and social media, it’s easy to get caught up in a perfectionist mindset. While preparing and planning are both essential, these…


Andy Capaloff

Does Over-Hyping Contribute to Overwhelm?

Overwhelm

Many articles begin with cautions to readers about the ever-increasing volume of knowledge at our fingertips, and how that leads to overwhelm. Commentaries abound around how we might stand out from the crowd. Due to this natural need, the pace of over-hyping and over-labeling has also increased. This trend is at its most obvious in…


Susan Gilbert

Drive More Conversions With Website Retargeting

Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience…


Jennifer Hanford

Business Travel on a Budget: 13 Tips for Savvy Entrepreneurs

Business travel

Without a doubt, businesses of all sizes spend a lot of money on business travel.  The Global Business Travel Association (GBTA) projected total business travel spending would hit $302.7 billion in the U.S. alone. This leads to the question: What exactly are business travelers spending all this money on? The Cost of Business Travel As…


Susan Gilbert

Plan Strategy & Tactics To Achieve Your Business Goals

Do you know the difference between strategy and tactics when creating a goal plan for your business? A strategy is just the starting point to your planning process. Tactics make the entire process work with daily actions. This applies to sports teams as well as businesses. Once you have a set goal in place, you…


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