9 Things You Need To Know About Data Big and Small
There are many great resources that detail the benefits of Big Data. Danny Brown has certainly written many (here’s just one example), as has Daniel Newman (and here’s an example of his work). I’m as excited as they and others are. But with the Big Data journey barely really beginning, it seems opportune, even for…
Big Data = Better Decisions and Smarter ROI
In November 2012 as we were heading into another national election, a relatively unknown blogger by the name of Nate Silver made a prediction. Based upon the information available to him, and everyone else, Silver believed that he could with tremendous accuracy predict not only who would win the United States Presidency, but he…
A Social Media Budget For Every Strategy: Analytics
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…
The Search For Deeper Meaning in Data Through Context
It is Context that gives Data meaning, as Danny Brown tells us in this excellent piece The Question of Context in Meaningless Data One of the things marketers and brands alike are excited about at the moment is the potential of Big Data. This excitement is understandable – the ability to tap into previously unheard…
Big Data + Bad Analysis = Big Bust
Big Data, Big Hype? In the article ‘Big Data, Big Hype?’, for Wired Magazine, Stephen Dodson of Prelert lists several articles that question Big Data, including: “Big Data: Are We Making A Big Mistake?” (Financial Times, March 28, 2014) “Eight (No Nine!) Problems With Big Data” (The New York Times, April 6, 2014) “Growing Doubts…
Why Big Data Needs Big Collaboration
Yesterday’s Wisdom Applies As Much As Ever Today “You can never solve a problem on the level on which it was created” Albert Einstein “Judge a man by his Questions rather than his Answers” Voltaire Data, Analysis and Questions The dictionary definitions of Data, Analysis and Questions show the clearest of synergies. Indeed, the first…
Why Small Brands Need Big Data
For Business Big And Small, Big Data Is A Big Deal Did you know that 90% of the world’s data was generated in the past 2 years? Moreover, every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to…
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