Use These Methods to Keep Your Target Market Research Fresh
An ideal customer profile can make all the difference when creating an effective marketing campaign. The key is to stay relevant to your niche with updated research methods. Conditions and technology are always changing — your business needs to map out who your audience is ongoing. If your brand message doesn’t keep up with the…
B2B Content Marketing Tips to Reach Out to a Wider Audience
We are all too aware of the importance of content for B2B marketing. A short Google search will unearth many thousands of articles dedicated to this topic. An equal number discuss specific ways to use it in order to promote your brand. The problem is, the absolute majority of them seem to be written by…
You Gain Or Lose Online Trust In 2.8 Seconds
Visitors need only 2.6 seconds to land on that area of a website that most influences their first impression, according to researchers at the Missouri University of Science and Technology. It then takes less than 1/5th of a second for them to actually form that first impression. Do you know how to impress them? If…
5 Things B2B Marketers Should Learn from B2C
It isn’t uncommon for B2B marketers to be faced with the challenge of creating exciting marketing campaigns around technical enterprise solutions. B2C marketers, on the other hand, have a field day generating content that connects instantly with audiences. They use a variety of media such as images, audio, video, social media, and so on. This…
How To Improve Your Lead Generation With Video Marketing
The goal of any marketing campaign is, in the long run, to generate more leads and drive new sales. Practice shows that video content is far more engaging in these respects than typical text ads. However, even if you actively use video as a part of your marketing toolset, chances are you don’t squeeze everything…
Viewing Customer Experience With Consumers Eyes
It’s time for us all to switch hats and look at our entire businesses from the point of view of a customer. Ideally, all companies would do this. But while many have become too large, or perhaps just turned into dinosaurs, and couldn’t change quickly if their existence depended on it, you and I don’t…
What Makes B2B and B2C eCommerce Different?
There was once a very clear distinction between B2B services and B2C retailers. But with the advent of digital eCommerce stores, the two have taken on some similar traits. It’s important to identify the distinctions between B2B and B2C eCommerce when molding your own business. You especially need to consider how customers interact with your…
4 Tips for a Successful B2B Mobile Marketing Campaign
We all know how B2C companies have benefited from mobile marketing. You will hardly find anyone who hasn’t used the Amazon app for shopping, or Yelp for checking restaurant reviews. In fact, more than 50 percent of searches (worldwide) are now performed via mobile devices, according to Google. But does mobile marketing affect B2B businesses…
9 Essentials for Building a Dominant Digital Brand
The internet has forever changed humanity. It might just be the best thing since sliced bread. From a business perspective particularly, it has absolutely revolutionized the way brands do business. Over 67% of consumers are inclined to purchase a product or service on a mobile device. 1 out of 5 people in Africa use the internet…
B2B Content Marketing: Is More Really Less?
Sometimes more is truly less. When it comes to the state of B2B content marketing and engagement, this proverb is on the mark.  According to a recent study by Track Maven, one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much…
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