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Joydeep Bhattacharya

How to Leverage Social Selling To Dominate Your eCommerce Niche

Leverage Social Selling To Dominate Your eCommerce Niche

Social media is not just a platform for networking. It has gradually progressed to become a platform for product selling. In fact, 30% of shoppers have admitted that they would prefer to buy a product directly from sites like Facebook, Twitter, Pinterest, Instagram, etc. One of the major benefits that social media offers to B2B


Bryan Goodwin

Podcasting: The Advantage of a Small Audience

Large verses the small audience in podcasting

At the end of 2014, there was a podcast that came on to the scene that tackled a few hurdles and broke a few records in podcasting. It was the fastest growing podcast and it was being used as a pop culture reference in a Saturday Night Live skit. This Podcast and the attention it


Andy Capaloff

How Do You Get Readers To Engage And Why Everyone Should

There are plenty of posts that purport to give the secrets of getting reader engagement with your content, not a small number of which themselves have few shares and no comments. Similarly, we’ve all seen plenty of dynamite blog posts, perhaps with a large number of shares, but with little to no engagement Engagement: The


Andy Capaloff

How Do We Find Our Way Out Of The Content Echo Chamber?

In his article, Focus On Your Audience More Than Your Peers, Daniel Newman of Millennial CEO nails a point I have tried to make more than once about the bubble so many content marketers are building around themselves.  It’s actually more of a two-way mirror: here we are, in this space with others writing the