December 1, 2015
Post: The Social Responsibility of Generation X
A new leadership role in the transformation of organizations In the last 2 years, a large inter-generational transfer has taken place in our society. Baby boomers gradually gave way to new generations, the majority of whom were digital natives; and for the first time, Generation X holds the balance of power. After waiting their turn…
November 17, 2015
Post: 5 Metrics to Measure Influencer Marketing
In the past, it was often difficult to accurately measure marketing methods to determine which methods were driving the highest levels of traffic. Today, we have access to a wide array of online marketing methods, including social media and influencer marketing. In fact, a study conducted by SocialChorus found that an influencer marketer campaigns can…
September 24, 2015
Post: Why Social Customer Service is a sliding door
Mixed feelings. These are the first words in many people’s mind when it comes to Social Customer Service; a bittersweet cocktail you’ve long awaited for which basically left you a bit disappointed. So, before you ask me the famous 3-letter question [WHY?] here’s my answer: customers know better social media than most companies do. They want to get…
September 1, 2015
Post: Understanding The Psychology of the Web Searcher
“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into the trap of thinking…
August 25, 2015
Post: Here’s The Quickest Way to Build Trust and Loyalty
By Bryan Kramer When it comes to calculating brand value, trust is often a dynamic that is considered mostly an afterthought. Trust is an intangible sum difficult to quantify in business balance sheets. And yet, it’s quite possibly one of the most important things to a company’s overall net worth. Why, you ask? Because trust…
July 9, 2015
Post: 7 Advanced Thoughts On Content Marketing
The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking control of the digital marketing world. Obviously, business goals can be achieved through content marketing, but it needs…
July 7, 2015
Post: Generation C – Towards a New Baby Boom With Generation Z
According to the US Census Bureau, in 2015, the digital natives of Generation Y (75.3 million) will surpass the Baby Boomers (74.9 million) in number for the first time. In comparison, Generation X is only slightly more than 56 million people. Add to this, according to the latest estimates, over 65 million young generation Z…
June 16, 2015
Post: Why You Need To Be On Google Plus
Every time Google announce a change to Google Plus, there are big headlines announcing the imminent death of Google Plus. The irony is that when Facebook split Messenger from the Facebook app no one announced the death of Facebook. I often encounter a very negative attitude towards Google Plus. That’s why I call Google Plus…
June 3, 2015
Post: Millennials Are Reshaping Work – Here’s How
By Shelly Kramer Further confirmation, if it were needed, that the millennial generation is dramatically reshaping the world of work has emerged from a recent report. This time though, the global nature of the research has not only reinforced many of the most common assumptions about millennials and work, but has also revealed that in…
May 26, 2015
Post: Generation C: The Rise Of Independent Entrepreneurship
From one generation to the next, we live with the certainty that we will be more successful than previous ones. It’s the lever and the engine of progress, the primary source of motivation for generations to excel and innovate. For each of us, it is the dream that nourishes the hope of a better life.…
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