February 22, 2015
Post: Exceptional Social Customer Service is a Differentiator
Most companies have a multi-channel online presence, with their websites, blogs and social networks. But that’s not enough! In 2015 the online arena has become so crowded, that brands must have an effective online strategy to be successful. They have to be: Properly positioned –> SEO-optimized in order to reach your target audience. Noticed –> conveying a unique and…
February 16, 2015
Post: 3 Tips with Social Selling Strategies for Business
Social media is not thought of as a place to sell products and services, but rather a community where businesses and customers can connect, solve problems, add value, and build trust. So why the use of the term ‘social selling’? This concept is the result of interacting on your social networks rather than a…
January 28, 2015
Post: Here’s How to Identify and Grow Your Social Media Audience
By Robert Caruso One of the biggest mistakes made in social media marketing is building the wrong communities. What we mean by that is that many brands and marketers build followings of their peers, competitors or incorrect prospects, rather than their target audience. Subsequently, the time spent on social networks engaging, creating and posting content…
January 25, 2015
Post: The Social Customer Service Era
How did we get to this point? I mean, why do people prefer online independent reviews rather than brands ads? The harsh truth is that… Advertising is no longer credible Wait a moment, don’t shoot the piano player! Advertising is essential to promote your products and services, but it is no longer credible; it’s just…
January 21, 2015
Post: Here’s How To Win The Battle For Customer Attention
By Michael Brenner Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties…
January 12, 2015
Post: Surefire Tips for Business Blogging Success
Have you mapped out a blog writing plan for your business articles for the new year? Not sure if blogging can help improve your marketing? The good news is that it’s never too late to begin a blog or refresh an existing one. As we enter into a new season it’s more important than ever…
January 8, 2015
Post: Savvy Podcasting Tips for Small Business Owners
Savvy Tips From the Pros to Market Your Small Business Through Podcasting According to The Infinite Dial, a research study from Edison Research, 39 million Americans listened to a podcast in the last month. Podcasts reach an engaged audience who have easy access to listen on demand on their mobile devices and in their cars.…
December 18, 2014
Post: This Content Marketing Plan Quadruples Your Leads
By Barry Feldman There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan. Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can…
December 3, 2014
Post: Who Are the True Digital Natives?
Since the last economic crisis of 2008-2009, the influx of digital natives in higher education and the labor market has been a major challenge for society. However, businesses and organizations have been slow to adapt to new paradigms. As a result, the question resurfaces frequently in boardrooms and marketing and public relations agencies: Who really…
November 6, 2014
Post: 5 Common Marketing Myths
By Geoff Livingston Myths and misconceptions are abound in the marketing blogosphere. Sometimes I can’t help but think that we have a pseudo religion about the way the industry is. In actuality, a small group of blogging voices laud these best practices and ideas based on their experiences or beliefs, which for all intents and…
« Previous Page — Next Page »
