Post: 4 Reasons Small Business Should Consider Mass Email

Whether you are a freelancer or a small business owner, your budget can get tight from time to time. You have to make sure you are spending your money wisely and a mass email service is one way to grow your business. If you aren’t quite convinced on why you need to be utilizing email…
Post: 7 Steps For Writing The Perfect Landing Page Copy (With Examples)

Whether you’re a B2B sales manager, B2B sales rep, or a digital marketer, if you have ever attempted to write a landing page copy that converts, then you already know what a daunting task that can be. Luckily, you don’t have to be a master wordsmith to write a copy that speaks to your audience. …
Post: 12 Neuromarketing Techniques That Will Continue to Rule the Marketing Realm

Neuromarketing is a market research technique that helps marketers procure and assess accurate insights into various consumer behaviors. These insights are used to customize marketing solutions based on consumer needs and elicit specific favorable responses to marketing content, advertisements, and product packaging. Various technological advancements have been instrumental in aiding the growth of neuromarketing, such…
Post: Design Tips for Increasing Conversions on Content Sites

There are a lot of tweaks you can make to boost conversions on your content site. For example, you can perfect the way you word your unique value proposition. Or create lead capture forms that are more user-friendly. Or even increase load times by removing unnecessary code elements from your homepage. But, when it comes…
Post: So, You Want to Add eCommerce? A Guide

While some entrepreneurs start with an idea for a product, some just start with an idea. Whether it’s a need for knowledge in your community niche, a passion to create and share your art, or just a place to post things that you think are funny, there are millions of people creating content every day…
Post: How To Use Customer Service To Retain Customers And Boost Your Sales

According to HubSpot Research, 93% of customers are likely to make repeat purchases with companies offering excellent customer service. Additionally, happy customers are likely to share their positive experiences and refer about 11 people, acting as the perfect mouthpieces for your brand. On the other hand, poor customer service can cost you heavily. American companies…
Post: How to Create B2B ToFu Content with the Help of Customer Support

For many B2B businesses, content is their lifeblood. Content helps them bring organic traffic, establishes expertise, and gets them leads. For many others, publishing hundreds of articles isn’t getting them the return they’d hoped to. This begs the question: Is the content you’re creating disconnected from what your customers want from you? This post aims…
Post: 12 Explainer Video, Website Visibility, and Buyer Persona Creation Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Explainer video tools Website Visibility Buyer Personas Increase Your Reach With These Explainer Video Tools 1) Whiteboard Animations That Impress – Doodly There is…
Post: Future Keywords Optimization (FKO): Acquire Clicks With Zero Backlinks

One of the biggest issues faced by SEO professionals is acquiring backlinks. You can’t expect to obtain higher organic rankings for your target keywords unless you earn a significant number of backlinks. Now, imagine if you can drive clicks to your site just by creating content. Not only this will save time, but it will…
Post: How to Develop Efficient Social Media Guidelines That Will Protect Your Business

Have you ever feel overwhelmed at the thought of creating social media guidelines for protecting your business reputation? Many wonder how to develop efficient guidelines for social media that educate team members, encourage team collaboration, and protect their business. This article shares proven strategies for creating guidelines that offer an effective work plan for using…
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