March 6, 2018
Post: How to Write Content That People Will Read and Share
This is one of the hottest topics of the day. How do you get people to read and share your ‘perfect’ content? In this article in our “Great Articles You may have missed” series, Shane Barker shows us how. Write Content That People Will Love to Read and Share If there’s no engagement, is your…
February 28, 2018
Post: The 9 Elements In a Successful Business Marketing Plan
A Business Marketing plan is very important for any product or company, in order to achieve individual and organizational goals. A Business Marketing plan is a drafted document which gives the overall summary of the market. It clearly states how the firm plans to achieve its goals as planned. It also contains detailed guidelines regarding…
February 27, 2018
Post: Paid Media Versus Organic Traffic – When and Why To Use Each
In this article, Robert Caruso discusses paid media and organic traffic generation. Do we need both? When should each be utlizied? It is another in our “Great Articles You may have missed” series. Paid Media or Organic Traffic? This isn’t a black and white question for any brand. In fact, let me start out this…
February 12, 2018
Post: How to Blog Successfully and Stay Fresh While Working Full Time
Let’s get one thing straight: Blogging is WORK. It’s not a leisurely stroll in the park. If you are blogger and you are working full time, it can be a daunting task some days. You really must be careful not to let yourself get burned out. Therefore, you may find yourself doing the same thing…
January 31, 2018
Post: 5 Editorial Guidelines Based Tips To Writing Better Content
As a content marketer, I have to read editorial guidelines literally every single day. I’ve read so many of them that sometimes I can predict the end of sentences. Some can argue that every blog has its particular requirements, but there are always some common things I find on every “write-for-us” page. The main points…
January 30, 2018
Post: How to Get Back on Your Feet Once Your Google Rankings Drop
The long-term effects of your SEO campaigns can sometimes be quite unpredictable. You might’ve actually done everything just right and climbed the SERP ladder. However, with SEO, you never really know what happens next. So, if your rankings suddenly drop, you need to act quickly and remedy the problem right away. There can be numerous reasons…
January 24, 2018
Post: Why Knowledge Base Documentation Needs Freshness
Knowledge base documentation is really helpful in general. It is used by both users and your support team, as it usually contains insightful and work relevant information for both. The problem is that knowledge base documentation consists of technical information. It not exactly fun to read. And for a lot of average users, it’s impossible…
January 23, 2018
Post: 10 Social Media Optimization (SMO) Tips to Boost your Website Ranking
Have you ever heard of or delved into Social Media Optimization, aka SMO? In this article, Shane Barker details how SMO can be used to boost your website ranking. It’s another article in our “Great Articles You may have missed” series. 10 SMO Tips It is impossible to separate social media and SEO, as these…
January 18, 2018
Post: E-learning Trends to Watch Out for in 2018 [Infographic]
2017 brought many exciting and new trends with it. Some of these made a serious impact on how we will perceive e-learning in the future. What we’re currently facing is an online learning market making a shift towards those who use smartphone devices as their only method of accessing a particular e-learning platform. With that…
January 11, 2018
Post: How to Adapt to Generational Marketing [Infographic]
We are living in a time when marketing methods are evolving very quickly. Small and Medium businesses are looking for newer ways to find their way through stiff competition. One of the most effective new ways of marketing is generational marketing. “Generational marketing is profiling your audience based on their age group, attitudes, behaviors, and…
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