November 11, 2021
Post: How to Write Great SEO-Friendly Content (Updated)
2020 is here, (and suddenly, 2021 is almost gone!) and SEO is continuing to develop at a rapid-fire pace. With two or three major Google algorithm updates every year, we get thousands of minor changes on top of it. Thanks to AI and machine learning, the search engines are now smart enough to understand the…
November 2, 2021
Post: What You Need To Do To Bridge The Digital Customer Service Gap
Yesterday evening I watched an old movie based on the strong bond between a teacher and his students. Their solid relationship was put in jeopardy due to a sudden change, a new teaching method. In fact, it had originated a dangerous tension between them. I won’t spoil the end of the story but I can…
October 12, 2021
Post: 8 Examples of Explainer Videos and Best Practices to Make Your Own
According to studies, 85% of people are more likely to purchase a product after they have seen an accompanying overview, which is where explainer videos come in handy. If you have a product, service, or business concept that you need to introduce in a succinct way that your customers will fully understand, an explainer video…
October 5, 2021
Post: 5 Ways to Find New Customers Online Without Breaking the Bank
By now, you’re probably sick of reading that social media is a boon for businesses. This ‘chorus’ is served on pretty much every business marketing blog out there. Don’t get me wrong. It’s a good chorus. Social media IS the best platform for promotion in history because of the sheer number of users and affordability.…
September 30, 2021
Post: How To Scale Up Your Content Marketing (As A Solo Blogger)
There was a time when blogs were all about answering people’s questions and writing stories. Nowadays, however, they’re used as sales and growth tools. That’s why so many bloggers are interested in scaling up their blogs to turn them into assets that can generate income for years. But how do you achieve that as a…
September 28, 2021
Post: Are Instagram Bots Helpful for Your Business Account? Here’s Everything You Need to Know About Automating Instagram
Robots are taking over the world. No, I’m not talking about the Transformers (although that would be cool). I’m talking about AI tools that are slowly replacing most repetitive work. For many social media marketers, using bots is an easy way of making headway on activity intensive platforms like Instagram. As one of the most…
September 16, 2021
Post: Influencer Marketing for Small Businesses: Does It Make Sense?
Influencer marketing and small business is a match made in heaven. Let’s understand why. What does a small business need to stay competitive? To that, you might say revenue and customers. While that is true to some extent, it’s actually brand trust that is driving business growth these days. Research shows that 67% of customers…
September 14, 2021
Post: Augmented Reality Content Creation: What Goes On Behind The Scenes?
There is fact, then there is fiction. Then there is a world that hits the middle ground between both fact and fiction. Augmented reality is ushering the world into that world where our true reality merges with a digital reality. Sounds complicated? Let me break it down. We have physical objects like buildings, things, people,…
September 7, 2021
Post: 5 Questions That Will Improve Your Customer Service
Nowadays, we’re all in the business of conversations. In fact, owning the best products or services is not enough to win customers if they don’t perceive value. Furthermore, as the volume of online conversations has boomed and is bound to keep growing, that’s the new battleground where you may win, maintain, or lose customers. Are…
August 31, 2021
Post: Does Content Quality Still Matter in Core Web Vitals?
Many website owners, digital marketers, and SEO experts are optimizing their website for Google’s Page Experience to retain or increase their ranking on search engine results pages (SERPs). Page Experience is Google’s recent major update that began rolling out in the second quarter of 2021, a key component of which is Core Web Vitals (CWV).…
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