March 20, 2017
Post: What Are Quality Metrics: How Will They Help You Convert?
In this article, Robert Caruso compares quantity metrics with quality metrics. Certainly one is easier. But it’s the other that will bring you conversions. This is another in our “Great Articles You may have missed” series. Quality v Quantity Metrics In the complex world of digital marketing, it seems that nothing is very easy. The…
January 12, 2017
Post: The Growing Importance Of Marketing Experiences
In this article, Robert Caruso talks about the two meanings of marketing experiences. There are some eye catching statistics from research by Accenture. It’s very good news for startups. This one will get you thinking, as it did us! It’s another in our “Great Articles You may have missed” series. The Disruptive Influence of Marketing…
December 29, 2016
Post: Curatti Best Articles of 2016 – Part Three
Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with. In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of…
November 24, 2016
Post: How B2B Customer Experience Affects Your Revenue
Continuing our “Great Articles You may have missed” series. Robert Caruso tells us about how B2B Customer Experience can affect our revenue. Customer Experience and your B2B Bottom Line Customer experience is a key business component that B2B startup, SaaS and manufacturer brands often overlook. Though customer experience (or CX) can often have an indirect impact…
October 10, 2016
Post: Tools, Apps and Plugins: The Making Of A Website
It’s simply astonishing just how many tools, apps, plugins and extensions a typical online business is likely to rely on in the background, or specifically use on any given day. I’m guessing that most people reading this will be all too aware of this. We’re always open to knowing how we might upgrade on some…
October 4, 2016
Post: The Top Digital Marketing Technology Trends & Solutions
Continuing our “Great Articles You may have missed” series….. As the speed with which digital marketing changes continue to increase, business and marketing executives are forced to continually evaluate the effectiveness of their efforts. The importance of understanding the technologies, platforms and content being used is a crucial element of digital marketing success. At the heart…
August 4, 2016
Post: The Current Trends in Digital Disruption
Few would argue that we are not living in a time where entire industries and massive brands are being heavily disrupted. When solutions to old ways of doing things are combined with technology that facilitates innovative new ways of looking at and dealing with those problems, we tend to see market and digital disruption on…
July 3, 2016
Post: The Science of Digital Content: Stick To The Facts
Digital content that is consumed by audiences via connected devices has impacted society in ways beyond the printing press. Removing factors such as cost, durability and accessibility has made digital content a part of everyday life for people of virtually all cultures and locations around the globe. But there seems to be a difference in…
June 20, 2016
Post: Are You Using LinkedIn Yet for Lead Generation?
In light of the recent news announcement of the Microsoft acquisition of LinkedIn you might be wondering — is it a good time to ramp up your social sales strategy there? The brand and mission will remain the same: “LinkedIn will retain its distinct brand, culture and independence. We’ve been changing the way the world’s…
March 15, 2016
Post: The Continuing Evolution Of Digital Marketing
Let me tell you a short tale about digital marketing. Though a true story, the brands, dates and details have been removed in place of making extremely important points about how brands large and small shoot their own feet and step on their own toes. Once upon a time there was a world of push marketing.…
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