March 19, 2020
Post: 7 Tips For Successful Digital Learning
New technologies have disrupted numerous ways we do things. The same applies to how we learn and acquire new skills. It’s no longer necessary to take up classes at your local college. Instead, you can opt for online courses. This allows you to learn at your own pace or pick the lecturers you want –…
December 11, 2018
Post: 7 Psychology Facts That All Social Media Marketers Should Know
Marketing is all about psychology. You want to influence the mindset of a potential client, so you’ll affect their buying decision. You observe their likes and preference, so you can craft a product or service that appeals to them. Then, you want to convince them to spend money on that product or service. To do…
September 6, 2018
Post: 7 Content Writing Mistakes Small Businesses Make
Unlike other types of marketing, content marketing is focused more on meeting and anticipating the customer’s already existing need for information. The focus here is not to create demand for a need. Several years ago, James O’Brien from Contently said: “The idea central to content marketing is that a brand must give something valuable to get…
July 2, 2018
Post: A Step by Step Guide to Creating a Profitable Coupon Blog
Editor’s note: This article is off-niche. A special holiday-week post. We hope that it inspires readers seeking ways of monetizing – whether they go the coupon route or not. You surely didn’t think about a coupon blog. So what other forms of monetization might you also have overlooked? Create Your Profitable Coupon Blog Have you…
June 27, 2018
Post: Drooping Customer Engagement? Social Media To The Rescue
Customer retention and repeat purchases don’t have to be a myth. All your customers, or at least 80% of them, are merely hungry for a personalized experience. If you can give them that, you can crack the code to higher engagement. As for the channel of engagement, while a blog and a customer support team…
May 31, 2018
Post: 5 Reasons Why Blog Content Should be a Part of Your Marketing Strategy
You know this by now, but it doesn’t hurt to say it again – content is the most important part of your digital marketing strategy. We’ll tell you why in a minute. It’s true that the hype has recently shifted from text-based content to video. However, it doesn’t mean you should second-guess the relevance of…
April 10, 2018
Post: Get Ready – Google’s Mobile-First Indexing is Upon Us
On March 26, Google announced that it was beginning to roll out its “mobile-first indexing” – something that it has been planning and testing for well over a year. The decision was certainly based upon a number of studies, like the recent one from Stone Temple Consulting, showing that more than 55% of web traffic…
December 11, 2017
Post: 22 Surprising Conversion Rate Optimization (CRO) Case Studies
Want to close more deals? Then you’ll need to work on Conversion Rate Optimization. In this article, Shane Barker presents 22 case studies that all of us can learn something from. It’s another article in our “Great Articles You may have missed” series. Conversion Rate Optimization Case Studies If you’re familiar with digital marketing, you…
September 12, 2017
Post: Digital Storytelling: What You Get When Art and Science Connect
Have you ever noticed that some ads we remember for a long time, while others, no matter how beautifully made, we forget almost as soon as we have seen it? There is no magic wand at work here. The ads we remember are the brainchildren of marketers that understood the way the brain works when…
May 18, 2017
Post: 6 Common Blogging Blunders (And How To Fix Them)
In the Summit for Content Marketing, I was asked to discuss Blogging Blunders. Because I manage the content seen on Curatti, the title was chosen for me. I grew to like the idea because it’s true that I’ve seen my share of blunders. Plus, I love helping people to learn from the mistakes of others…
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