December 26, 2016
Post: The Top 10 Marketing Trends For 2017 [Infographic]
This article by an old friend of Curatti, Daniel Newman, takes a look at the marketing trends taking shape for 2017, and is a timely installment in our “Great Articles You may have missed” series. Marketing Trends 2017 Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a…
September 13, 2016
Post: Does Over-Hyping Contribute to Overwhelm?
Many articles begin with cautions to readers about the ever-increasing volume of knowledge at our fingertips, and how that leads to overwhelm. Commentaries abound around how we might stand out from the crowd. Due to this natural need, the pace of over-hyping and over-labeling has also increased. This trend is at its most obvious in…
March 24, 2016
Post: How Influencer Marketing Delivers ROI
Influencer marketing, or using key personalities to spread the message of your brand to your target market, is on the rise—and for good reason. It delivers high ROI for your brand, helps you dial in your strategy by really understanding your audience and expands the reach potential for your message. In short, it helps you…
September 10, 2015
Post: Say Goodbye to Google Hangouts and Hello to Blab
By Brian Fanzo I’m not here to debate if Google Plus is dead or a ghost town but I do know that my favorite aspect of Google plus was without question Google hangouts. I remember when this feature went live back the spring of 2012. Having worked in the social business space for awhile, I…
May 7, 2014
Post: 6 Things Businesses Must Know About Today’s Consumer
The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know what I mean. Whether it is a changing deal, a new competitor or something that completely disrupts the market, we are in a changing world.…
May 4, 2014
Post: The Power of Emotions, B2B Marketing And Your Business
Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another. My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer…
April 1, 2014
Post: Why Small Brands Need Big Data
For Business Big And Small, Big Data Is A Big Deal Did you know that 90% of the world’s data was generated in the past 2 years? Moreover, every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to…
March 16, 2014
Post: How Do We Find Our Way Out Of The Content Echo Chamber?
In his article, Focus On Your Audience More Than Your Peers, Daniel Newman of Millennial CEO nails a point I have tried to make more than once about the bubble so many content marketers are building around themselves. It’s actually more of a two-way mirror: here we are, in this space with others writing the…
April 17, 2018
Post: How to Inspire Emotional Engagement With Video Marketing
85% of people are more likely to make a purchase having viewed video from a business. Video is a hugely important marketing tool. But with 87% of online marketers using it, businesses need to ensure their video content is having the best impact possible. One of the reasons why video marketing is so successful is…
December 15, 2017
Post: Social Media Trends For 2018 [Infographic]
Editor’s note: It’s that time again. Many (or most?) blogs will publish both retrospective articles on the year that is coming to a close, and some that predict the year ahead. It’s probably worth noting the predictions of previous years. How accurate have they turned out to be? Should we take every prediction post as…
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