October 11, 2016
Post: How to Create Brand Attachment Through Customer Experience
Continuing our “Great Articles You may have missed” series….. In the modern consumer world, customers expect top-notch experiences from reliable brands. Companies must not only meet this need, they must do so while contending with ever-shortening consumer attention spans. Relevance attachment keeps your customers close to your brand by keeping your brand consistently pertinent to their lives. …
August 25, 2016
Post: How Small Companies Can Out-Innovate Big Enterprises
When it comes to business, speed is a weapon that separates certain organizations from the competition. But its speed can also be harmful if not handled correctly. In the age of digital innovation and transformation, small companies have burst out of the gate to disrupt traditional business molds. Today’s Fortune 500 list is a mere…
April 14, 2016
Post: The Importance Of Continuity From Marketing To Customer Service
Clients don’t see businesses as departments. They see the cohesive front that a business may call its “face.” When businesses earn a sale, the only expectation a customer has is that their needs with respect to the product will be met. Unfortunately, many business departments operate in silos, away from each other, and without cohesion.…
December 2, 2015
Post: The Future of Marketing is Customer-Centric
As someone who works in the trenches with brands across the business landscape, I can confidently say that nearly every time I speak with clients, partners, colleagues, and industry peers, a debate about “the future of marketing” occurs. However, even if you’re not knee deep in marketing, a quick Google search would reveal to you…
August 5, 2015
Post: How to Keep Customers Coming Back
Businesses always try to woo customers with impeccable customer service during the buying cycle — be it early, mid or late. But what happens after all your efforts pay off and the customer buys from you? What happens after the payment clears, and you’ve sent the invoice? Most companies put their focus back on new customer acquisition and…
July 1, 2015
Post: What Is The Relationship Between Influence And Expertise?
“In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In…
May 25, 2015
Post: The Top 10 Trends Driving The Future Of Marketing
Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend going to be…
April 9, 2015
Post: Why Facebook Knows Us Better Than We Know Ourselves
I saw the movie Her not too long ago and it left an impression. The whole idea of Joaquin Phoenix falling in love with his computer’s operating system, which turns out to be “someone” who understands him better than anyone else, makes me wonder if we are headed towards a similar future? While the movie…
December 11, 2014
Post: How Online Influence is Shifting the Sales Process
By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete prior to engaging a vendor (Forrester) Consumer engages with 10.4…
October 16, 2014
Post: Omni-Channel Marketing: Revolutionizing the Buyer’s Journey
With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer. With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel…
« Previous Page — Next Page »
