Andy Capaloff

March 3, 2016

There are over 400 million people on LinkedIn. Obviously therefore, the more you know about it, the more chance you have of standing out from the crowd. This 7-part Infographic from Leisurejobs.com, titled The Ultimate Linkedin Cheat Sheet, is absolute dynamite!

If your preference is to see curated highlights, please scroll beyond the Infographic, or click here. Otherwise, feast your eyes on this (Note: all sources are hyperlinked at the end of the post, in case you may wish to investigate further):

Infographic Source: http://www.leisurejobs.com/staticpages/18285/the-ultimate-linkedin-cheat-sheet/

LinkedIn Cheat Sheet Notes

Part 1: The Perfect Profile Blueprint

Headline: 120-character maximum. Be succinct but do include keywords for searchability
Name: Don’t get cute. Give your name, Profession/job title/niche and where you are
URL: CUSTOMIZE IT!
Picture: Present yourself as you show up to work. Consider a professional picture. No pets!
Summary: Include present and future business ambitions. Add points of contact (phone, email), social media handles, blog url, videos, slideshares….
Experience: Be precise yet detailed, and AVOID BUZZWORDS! By all means, add videos or anything that will keep readers engaged
Connections: to keep use of the platform practical, limit your connections to 3.000
COMPLETE YOUR PROFILE and be 40 times more likely to receive opportunities

Part 2: The right size for images (in pixels):

Personal Background: 1,400 x 425
Profile: 400 x 400
Standard Logo: 100 x 60
Career Page Photo: 970 x 240
Banner Image: 646 x 220
Square Logo: 150 x 50

Part 3: How to outreach for recommendations

Recommendations, obviously, are far more important than endorsements

59% of people consult family and friends before making purchasing decisions

More recommendations = More business

To request recommendations:

Hover over your image in the top right hand corner
Select ‘Privacy and Settings’
Select ‘Manage your recommendations’
Select ‘Ask for recommendations’
Select up to 3 people
PERSONALIZE THE MESSAGE! (Never use the standard LinkedIn text)
Be sure you tell people what you want to be recommended for

4. Hidden LinkedIn features to enhance your profile

You can message a fellow group member without being connected to them
You can download your connections along with their company name, title and email address
Maintain LinkedIn relationship notes with each connection, along with a reminder to contact them in a day, a week or a month
Create a Showcase Page to highlight some of your business products or to market to a specific buyer

5. The anatomy of perfect LinkedIn SEO

Use effective, likely to be search keywords in your professional headline
Using a personal LinkedIn URL will only have minimal effect on SEO. Claim it anyway!
Complete your profile. LinkedIn gives prominence to profiles that are 100% complete
Add up to 3 external links
Optimize Job Descriptions. Use keywords in bullet points rather than text
Optimize Job titles
Get more endorsements
Promote your LinkedIn profile on other networks
MAKE YOUR PROFILE PUBLIC
Use Publisher (publish articles)

6. Quick Tips

Tuesdays and Thursdays, between 7am and 9am local time are best for posts
Evernote and LinkedIn are integrated
Be active in groups. Your profile is 5 times as likely to be viewed!
Turn off activity broadcasts if looking for a job while in one!
Endorse people you respect
Thank people who endorse you
20 posts per month can help you reach 60% of your audience
Regularly update your profile
Avoid buzzwords, e,g, creative and motivated in your profile

7. Keep your profile secure

Control whether to broadcast your profile changes
Decide whether you want to be anonymous when viewing other profiles
Decide whether anyone else can see your connections
Turn on a 2-step verification to make your account more secure (the instructions are in the graphic)
Employ standard, secure practices with your password:
- A hacker can brute force crack a 10-character password in a week
- A hacker can brute force crack a 15-character password in 150 million years!

Information sources: http://blog.portfolium.com/increase-LinkedIn-skills/

http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx

http://uk.businessinsider.com/guide-to-perfect-linkedin-profile-2015-1?r=US&IR=T

https://blog.bufferapp.com/best-profile-picture-science-research-psychology

http://www.linkedinsights.com/why-you-should-complete-your-linkedin-profile

http://mashable.com/2012/06/08/linkedin-stolen-passwords-list

http://socialmediaweek.org/blog/2015/02/ultimate-social-media-sizes-cheat-sheet-2015/

http://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

http://www.cio.com/article/2868522/linkedin/6-linkedin-tips-to-make-your-profile-pop.html

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Andy Capaloff

Andy Capaloff is the COO of Curatti. Prior to moving into the world of Content Marketing, Social Media Management and the day-to-day running of a Digital Marketing company, Andy spent over 3 decades in various aspects of IT. It is here that he honed his writing and technical skills, and his ability to ask uncommon questions.