Curatti On Air: The Keri Jaehnig Facebook Stories Interview
In this installment of Curatti On Air, we talk with Keri Jaehnig. The name of her website, Idea Girl Media, is indicative of what you can expect from her if you follow her. She remains ahead of the curve. And that is evidenced by the topic of this interview and her previous Curatti article “7 Facebook Stories Best Practices For Business Owners“.
Facebook Stories have not yet been released for Facebook Pages. So for now at least, they can’t directly be used by businesses. But that doesn’t mean businesses can’t benefit from their use. Brand ambassadors have led the uptake.
This interview was quite different to those that preceded it. Neither Cheryl nor Andy had the same level of knowledge on this as they had for previous subject matter. So, as Cheryl admitted up front, this was a learning experience for her and Andy.
Given that, it made sense to present this article in a Q&A format.
So What Is Facebook Stories?
Facebook Stories are entirely mobile, on-the-go and real time videos. They offer a very similar experience to Snapchat and Instagram Stories. Each video lasts for 24 hours.
For owners and brand ambassadors, they represent an opportunity to add a human face to a business. And because of their transient nature, they don’t need to be perfect.
Here are some excerpts from the Q&A
This is a paraphrasing of the interview, and strictly for those who don’t have 23 minutes to spare. If you would prefer to watch rather than read, skip to the video by clicking here
More things to do?
Cheryl: Why would someone who uses Instagram Stories use this? Isn’t it just another thing to do?
Keri: Snapchat is another app entirely. Facebook Stories is really just a part of an app you’re already using. The feel is also familiar. So for anyone looking to get into live video, it is likely to prove an easier platform for them.
Ultimately though, the earlier you get into real time video, the more ahead of your competition you’re likely to be.
Cheryl: How can you handle Facebook Stories yourself so that it doesn’t take up too much of your attention? Should you hire someone?
Keri: You don’t need to actually hire someone. can contract someone If you can’t handle this additional task yourself, you can bring someone in on a contract basis.
If you want to squeeze out the time to do it yourself, you could use a project management tool to plan out your week.
Cheryl: How do you create the engagement? What would you do in a week?
Keri: First, follow industry laws! There are many things you might do. Here are just two possibilities:
- Show people your work space
- Inform people of industry news or your own news
Overall, exactly what you do depends on industry and your goals?
Live Lite?
Andy: Can Facebook Stories be characterized as “Live Lite”? Is there more uptake than with Live?
Keri: Live sticks around and can easily be repurposed at a later date. Although Stories will disappear within 24 hours, they can be downloaded and reused at a later date.
However, overall, people should use both. If you diversify, you give more people the chance to attract your customer.
Showing your human side?
Andy: So Facebook Stories show the person behind the brand, and add the human element and personality to your brand?
Keri: The human factor adds trust. And you need to get that trust factor into your business as quick as possible.
Shy? Moi?
Andy: How do you advise people to get over camera shyness?
Keri: Everyone gets nervous. Advice is to practice! You don’t have to publish any single video. The average number of takes for a video is 10. If you have to take 10 takes, take 10 takes!
Cheryl also asked how you create a Story, and Keri actually demonstrates this in the video.
The Keri Jaehnig Interview
Hope you enjoy this as much as the participants did!
Any Thoughts or Questions?
If you have any thoughts or questions around Facebook Stories or other Live Video, please leave your comments below.
A little about Keri
Keri is the Founder, CMO & Editor-In-Chief at Idea Girl Media, an international Social Media Marketing Agency that works with business brands and public figures, providing customized marketing campaigns and social media training. Also the Social Business Faculty Chair at Simplilearn, she has received a Small Business Influencer Honorable Mention Award, and a commendation for Outstanding Attainment in Social Media from the Senate of the State of Ohio. Her insight has been featured at Forbes, Business Insider, Social Media Today, SteamFeed, and other top marketing websites. Non-fat lattes, travel & quick wit make her smile, and she is always enthused to meet new people!
You can tweet Keri @kerijaehnig
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Jan Gordon
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