April 13, 2014
The Power of Question Circles and Why You Need Them [Infographic]
What is a Question Circle? In an age where so many new businesses flood each new niche to an extent far greater than the market can possibly sustain, it is more important than ever to stand out from the crowd in a unique manner. I believe Question Circles provide one such means of achieving distinctiveness.…
March 9, 2014
10 Things You Should Always Do on Social Media
In the world of social media best practices, there are always a plethora of articles on what practictioners shouldn’t do. This therefore assumes that somehow those who participate in the social graph for business reasons know what they should do, and that isn’t always the case. We all know that spamming is borderline illegal in social media. People also…
March 6, 2014
How To Create A Mobile Strategy that works
Your mobile marketing will only be successful when aligned with your business/marketing goals. Let’s discuss what makes a mobile strategy that will be successful. Having A Strategy Successful mobile programs tie directly to marketing objectives which align with your business goals. Most businesses that fail with mobile go off and create separate goals for the…
March 5, 2014
Be Remarkable with These Surefire Tips for Personal Branding
Several times this week the topic of personal branding has come up in my coaching groups, association meetings, and workshops. People were frustrated, mystified, and cranky about the whole process. Everyone knows it’s critical to do, yet there was also lots of confusion about how to get started or do it well. So here I…
March 3, 2014
Mint Social Currency: 3 Insider Tips
Why Contagious? You could read Jonah Berger’s Contagious: Why Things Catch On as an update to Malcolm Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference, but I wouldn’t (lol). Berger’s assertion that Gladwell is mostly wrong seems moot. The Tipping Point is philosophy. Berger’s book is ditch digging psychology based on his…
February 27, 2014
What Do Your Mobile Users Want?
You now understand that you have to deal with how your customer chooses to consume your content but what do they really want? Whether you’d like to believe it or not, a mobile user will do all of the same things they’d do on a desktop as long as YOU make it easy and seamless…
February 21, 2014
Take Your Google Plus Show to the Next Level
So tell me! Have you started your Google+ Hangout on Air Show yet? If you are waiting for the perfect time with the perfect intro and ideas, don’t. As with all projects, your show will and should be an ever transforming piece of living art. You will make mistakes, have great topics with dull guests…
February 20, 2014
Your Customer Is Mobile, But What Does That Mean?
It’s obvious that we as consumers have taken a liking to our smartphones. It’s our on demand connection to anything we could possibly need when it comes to information. Which means, as a business owner, we need to pay attention to how our customers engage with our content and us. How. Where. When. What Device.…
February 3, 2014
7 Powerful Ways Stories Connect You with Your Customers
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how…
January 22, 2014
Your Google Plus Hangout Show – What You Need to Know
Just because Google Plus has made Hangouts on Air so accessible to the public, doesn’t mean everyone should have a show. A lot of preparation will go a long way when planning your show. Step 1: Who is your market? This seems to be the hardest exercise for most business owners. You need to get…
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