Category: Storytelling

Bryan Goodwin
October 20, 2015

Who Controls Your Narrative?

Social Media allows for you to control your story

  Who controls your narrative? Odd question to ask a business, I agree. Yet most business owners would say that either they or their CEO is the voice of their company. It is true that up to 10 years ago, business owners controlled their own story. They controlled the image of their business and could…

Nicholas Scalice
October 18, 2015

Are You Over-Automating Your Marketing Campaigns?

Earlier this year, I traveled to Boston for HubSpot’s INBOUND conference. One thing that struck me was a recurring theme that several of the speakers hit on. They kept saying that marketers need to be careful not to over-automate. In other words, they said we need to keep the human side of marketing alive. For social…

Danny Brown
August 5, 2015

Pure Blogging Is About The Experience We Give Our Readers

Recently, I read a blog post by Jack Steiner entitled Do People Really See You? It’s an insightful read about being there when it’s important to be, and what it means to follow through on your promised actions. The post, like many others of Jack’s, really resonated with me, and I left a comment, which…

Anders Orsander
July 30, 2015

Case study: Record Breaking Swedish Commercial Series

My native country Sweden has the longest running TV commercial series in the world. The first episode aired in 2001 The record was broken in 2007. The series is still going. There are several marketing lessons to be learned from this. The commercial is for one of the big supermarket chains in Sweden. It features…

Jan Gordon
July 14, 2015

Storytelling with Snapchat and Periscope

By Brian Fanzo Every brand in every industry is currently struggling with finding ways to relate with their audience, creating content of value and find unique ways to tell their stories.  Technology and social media are amazing channels for brand storytelling but brands must first have a compelling story then understand and embrace the community. …

Jan Gordon
July 8, 2015

Brand Journalism versus Brand Storytelling

By Andrew Hutchinson I read an interview with author Arnold Zable recently in which he discussed his work in championing causes through his writing, most notably asylum seekers. Zable talked about the power of storytelling in such efforts, saying that ‘story is a very beautiful way to lead people somewhere else’. Zable noted that more…

Anton Rius
May 22, 2015

For an Effective Content Strategy, Context is Key

Online content marketing is no longer an option for your small business, it’s a necessity. Your prospective customers are spending their time looking for answers. They’re asking for recommendations through search and social media. If you’re business isn’t there when they’re looking, you are missing opportunities without even knowing it. Unfortunately, the world of online…

Artem Welker
February 10, 2015

When Content Curation is a Disease, but Not a Cure

Content Curation

In the world where everybody shares something without any added value, we face information pollution, not evolution (C) Artem Welker It arose as a cure, which could help us not to drown in the Information Ocean. But then it turned to a disease which fuels this ocean, where 27M pieces of content are shared every…

Jan Gordon
February 4, 2015

The Danger Of Adopting A Single Story View Of Buyers

By Tony Zambito Many of us have heard of the term tunnel vision. It is usually described or defined as follows: The tendency to focus exclusively on a single or limited goal or point of view. We have seen extreme points of views in every walk of life. From politics to religion and everything in…

Jan Gordon
January 29, 2015

How to Remain Human with Technology

By Michael Brenner   Programmatic Ad Buying. Native Advertising. Content Marketing. Human Storytelling. These are some of the top buzzwords used by brand marketers in the past 12 – 18 months. I am not a huge fan of robots buying banner ad inventory that is never seen by anyone. But this technology is real. And…

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