January 29, 2015
How to Remain Human with Technology
By Michael Brenner Programmatic Ad Buying. Native Advertising. Content Marketing. Human Storytelling. These are some of the top buzzwords used by brand marketers in the past 12 – 18 months. I am not a huge fan of robots buying banner ad inventory that is never seen by anyone. But this technology is real. And…
January 15, 2015
What B2B Marketers Need to Know (Winter 2015)
Winter 2015: The State of Social Media As the days get shorter and the weather colder, marketers snuggle into their down comforters and head online to engage with peers, create customer engagement, and tell stories about their brand. The end of the year and beginning of a new one means that social media and marketing…
November 13, 2014
How to Incorporate Customer Storytelling in Your Business
The way business marketing has been executed has changed over the past few years, particularly with the rise of social media. What used to be a one way conversation became a two-way conversation with the Internet, when customers realized the power of developing their own websites and providing their own reviews. When social media became…
August 13, 2014
Activate Your Brand With Participatory Storytelling
By Michael Brito Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They love the brand, what it stands for and how it makes them feel. They are all influential too. It doesn’t matter what their Klout scores is or how many followers they…
July 30, 2014
5 Story Secrets For Content Creators: Standing Out From The Crowd
Creating and sharing stories in your content strategy is critical for business success. And you will find lots of articles on the web about how to craft stories. There are plenty that will focus on story structures, story elements, and story diagrams. None of this will guarantee that you’ll actually create a compelling story, however.…
July 8, 2014
Get Funny! Using Humor To Boost Shares + ROI
That cartoon cracks me up! We face this all the time — whether we are making a sale, going for a job, or networking. I also use this quip: “A personnel manager was interviewing a guy for a job. “How long did you work at your last company?” “65 years.” “65 years!!?? But you don’t look…
May 4, 2014
The Power of Emotions, B2B Marketing And Your Business
Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another. My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer…
April 10, 2014
Great Visual Storytelling Tools to Make Your Content Go Viral
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my…
January 20, 2014
Want impact? Create Your Brand Story.
When blogging and curating, sharing your relevant and inspiring stories keeps you at the top. Over time, this generates your distinctive brand narrative. Your distinctive brand narrative is your unique voice in the world. It is how you distinguish yourself from others. Your brand narrative helps mold and shape not only how you conduct your…
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