Category: Social Media

Anastasia Ashman

You’re building a global network. Today, we all are. Most of us have never built a global network before. We’ve never had the vast capability that we now have thanks to social technologies. No wonder we don’t know what we’re doing. It’s all an experiment. Trial — and error. And the stakes are getting higher every…

Albert Qian

The social media game has changed, again. Last week we learned that Facebook engagement rates had fallen tremendously, and that amongst their changes (content included), brands now must pay more in order to have their content exposed to the audience they want. It’s enough to make your wallet cry. It’s not a fair world, and…

Anastasia Ashman

If you’re thinking about growing or engaging your network online, I find a lot of people somehow manage to skip two fundamental steps. 1. Include people you already know 2. Actively connect to people It seems when we’re focused on community building on the web we feel the need to reinvent the wheel! For instance,…

Jacob Curtis

Before You Hire A Community Manager – Here’s a 7-Step Check LIst

Social media management has become impossible for today’s business owner to ignore. With case study after case study depicting the benefits of being “social” and building a “community” many companies now find themselves in a mad scramble to add a new employee to their payroll — the Community Manager. However, before you hire a Community…

Albert Qian

The Ever Changing Content Carousel It’s no question that content is important on social media, and has been a large driver of social media’s meteoric rise as a preferred choice for marketers. Companies such as Upworthy ($8 million dollar Series A in August) have led the content revolution – not creating anything new, but merely…

Anastasia Ashman

Who Should You Follow Back and Why?

If you’re just getting started with social networking, here’s a hard-earned lesson many veteran online networkers are still coming to terms with. Don’t follow back on social networks, just because. Establish an intentional follow policy. Maybe it seems polite to follow someone who followed you or, you’re connected to them in some other part of…

Anastasia Ashman

If who you follow is a key to deriving value from your social networking activities (and it is!), the better you do it for your own purposes, the more you’ll benefit. Here’s one bountiful way into the chaos that will help you find people and accounts sharing content you’re going to want to see in…

Anastasia Ashman

As web anthropologist Stowe Boyd likes to say, “The single most important decision we make in a connected world is who to follow.” Your social networks are your window onto the world, a lens on your market. You determine how wide your window is, and how focused the lens. Ultimately, your online connections will color…

Albert Qian

Why Influencers are Important For Your Brand

Saying that marketing is expensive is equivalent to beating a dead horse, but it’s the truth. With so many options today in digital, email, printing, and branding costs, just to name a few. In today’s day and age, finding influencers for your brand, either through customer acquisition or reaching out is one of the most…

Andy Capaloff

3 Steps To Creating Leads Via Digital Marketing

This article was very out of date. If you are looking for articles on Lead Gen, please click on any of these links: The Curatti Lead Generation Roundup Need Lead Gen? Don’t We All! LinkedIn Still Reigns Supreme Advanced Tips for Effective Lead Generation How To Use Social AI for Lead Generation Are You Using LinkedIn…