April 23, 2015
How To Blog More and Keep Your Social Life
By Aaron Lee I write up to five blog posts every week. That may sound easy for some, but for me, it gets a little tough. You see, I have two jobs. I’m the Grand Master of Customer Delight at Post Planner and I run the daily operations of Leneys, a women’s apparel company that…
April 22, 2015
Social Media is Good for Business – Here’s Why
I was doing a talk recently on the correlations between Facebook likes and personality traits when someone put their hand up and said: ‘so what?’ What does this mean – what does it matter to the average business that Facebook likes can indicate a person’s personality? It got me thinking about how to better communicate…
April 20, 2015
Use Twitter Advanced Search To Bring More Traffic to Your Business
If you want to generate more leads through social media for your business while enhancing the relationships of both your followers and customers then Twitter Advanced Search can help. Conversation and word of mouth are two powerful forces on Twitter, which allows users to narrow in on their target market through this powerful search tool,…
April 15, 2015
Do We Really Still Need Hashtags on Facebook?
When Facebook introduced hashtags on June 13, 2013, many of us who engage with our target markets and audiences through social media held strong opinions (mainly negative) about them. In fact, most of us still feel skeptical. That’s because even now, nearly two years later, we find few success stories about brands using hashtags on…
April 12, 2015
Commitment: The Cornerstone Of Social Media Success
I’ve spoken to them all. From those who don’t want to spend a penny on social media marketing to those who just want to throw money at it. Of course, there are many who get it, but there are more who don’t. The cost of social media marketing is about more than just the dollars…
April 5, 2015
Followers: Quality Trumps Quantity. Here’s Why
By Mike Allton There’s a grand misconception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It’s true that a new business Twitter account that has…
March 25, 2015
The Inexorable Shift from Traditional to Social Media
By Andrew Hutchinson Occasionally people ask how I got involved in social media. I worked in media monitoring for many years and one of the biggest benefits of working in that industry is oversight, being able to see media trends and changes as they evolve. You could see how a single news report could build…
March 24, 2015
How To Turn Social Customer Service Issues Into Assets
Delivering excellent customer service via social networks is not childs play. You need to re-think and adapt procedures in order to integrate social customer service into your organization. Smart companies are determined to face and overcome such challenges because they believe we’ve entered a brand new customer service era, so they want to be perceived as pioneers.…
March 22, 2015
Podcasting: The Advantage of a Small Audience
At the end of 2014, there was a podcast that came on to the scene that tackled a few hurdles and broke a few records in podcasting. It was the fastest growing podcast and it was being used as a pop culture reference in a Saturday Night Live skit. This Podcast and the attention it…
March 12, 2015
Social Media Insights and Monitoring on a Startup Budget
By Shelly Kramer So a month (or several) ago I had my great friend Wendy Scherer of The Social Studies Group on the #V3Live Videochat Show. The topic we discussed was one that pretty much everyone is interested in — Maximizing Social Media Monitoring and Insights on a Startup Budget. I mean, who doesn’t want…
« Previous Page — Next Page »
