Category: Mobile Marketing

Masroor Ahmed
August 30, 2017

4 Steps To Writing Effective Abandoned Cart Emails

Effective Abandoned Cart Emails

As the eCommerce industry is growing exponentially and evolving rapidly through latest technology advancements, there remains a constant pain point – Shopping cart abandonment. Shopping cart abandonment is a term used where shoppers fill their cart but fail to checkout. Econsultancy studies reveal that online retailers are globally losing US$3 trillion in sales each year


Al Gomez
August 29, 2017

4 Location-Based Technologies For Mobile Marketing

Location-based Technologies

The number of mobile phone users worldwide is forecast to surpass 5 billion by 2019. More and more people are becoming dependent on their mobile devices to find information or simply entertain themselves. It has become an essential part of many people’s lives. This dependency has given rise to the growth of mobile marketing. Businesses


Susan Gilbert
August 23, 2017

12 Tools & Strategies For Productivity, Reputation & Websites

Productivity

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Productivity Apps Strategies to Help Improve Your Brand Reputation WordPress Plugins for Business Websites These 4 Mobile Business Productivity Apps Improve Your Online


Shelly Kramer
August 16, 2017

11 Tools & Apps to Improve Your Mobile Marketing Strategy

Mobile Marketing Strategy

Of course a mobile marketing strategy is important. We all know that. But are we doing everything we can? And are we doing it right? Shelly Kramer offers 11 tactics we can use to power our mobile marketings. This is another in our “Great Articles You may have missed” series. Mobile Marketing Strategy Want to


Susan Gilbert
August 9, 2017

Is Your Website Losing Valuable Mobile Traffic?

Mobile traffic

Do you know how your website appears on a mobile device? You surely know that if it doesn’t look so great, you’ll lose mobile traffic. And you also know that you can’t afford to do that, given the well documented traffic shift towards that medium. Take a look now! What do you see? Do you


Avinash Nair
June 19, 2017

7 Essential Mobile Apps to Run Your B2B Business Efficiently

Essential Mobile Apps

Did you know that on average, smartphone users spend up to 2 hours and 42 minutes on mobile devices each day? Of this, app usage accounts for 2 hours and 19 minutes. The widespread use of mobile apps is not just limited to individuals, but also extends to businesses. B2B firms, for instance, are tapping


Julia Kravchenko
May 31, 2017

Why Mobile Marketing Is Harder & More Rewarding Than Ever Before

Mobile Marketing

Fueled by Mobile Marketing, the world now is going through an era of technological development. On the one hand, progress brings us solutions that make our lives easier. But on the other hand, as we know, we have to adapt to changes faster. And businesses must be flexible enough to accept these changes. What was


Orla Forrest
May 5, 2017

How to Maximize SMS for Effective B2B Marketing

SMS Marketing

A marketing campaign is only as good as its return on investment, and that can only be maximized if the most ideal communication channel is utilized. SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. For SMS marketing to work, though, messages must be tailored to suit your target


Brian Zeng
April 26, 2017

4 Tips for a Successful B2B Mobile Marketing Campaign

B2B Mobile Marketing

We all know how B2C companies have benefited from mobile marketing. You will hardly find anyone who hasn’t used the Amazon app for shopping, or Yelp for checking restaurant reviews. In fact, more than 50 percent of searches (worldwide) are now performed via mobile devices, according to Google. But does mobile marketing affect B2B businesses


Paolo Fabrizio
January 8, 2017

How To Use Mobile for Social Customer Service

Social Mobile Customer Service

Happy new year to you all!    The trend is clear. A growing number of CEOs are convinced that improving customer service has a direct, beneficial impact on business. However, when it comes to adopting digital tools in order to attract and retain customers, there’s still a lot to be done. That’s why I’m going to


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