The Mobile Mind Shift: What Marketers Need To Know
Smartphone usage continues to soar. The result is that consumers, growing used to finding what they want, where and when they want it, are changing their attitudes toward shopping. There are consequences of that change in the mindset of the consumer. One is that marketers are facing a new battleground in meeting the expectations of
The 10 Hottest Digital Marketing Trends
The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends. Some are perhaps not so new, although many are solidifying their place within the marketing mix. Consumers are absorbing information on the internet through an omni-channel approach. Companies should clearly understand the importance
What Augmented Reality Means for Brands
Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. While this platform has surged to the top of the charts, we as business owners should pay attention to this new and growing trend. There are several different forms of this latest technology — and of course
Why Small Businesses Need Mobile Apps
Small businesses should make efforts to be aware of developing trends that can affect their success. The use of mobile internet continues to grow due to the rapid spread of smartphones and mobile apps. All businesses have been affected by this changing digital trend, and small businesses should look for ways to benefit from it.
How Would Your Customers Grade Your Business?
Are you getting the right responses from your customers? If the answer is no, maybe this is a good time to take a look at the conversions from your leads, and ask yourself, “How would my customers like to see me do better for them?” While building a list of subscribers is important, it is
How To Market Your Business in a Noisy World
This article is republished here by permission of Lee Traupel It’s a noisy world, your marketing resources and headcount are limited and in some case, you’re still defining who your customers are. How Marketing is being Redefined in Real Time 50% or more of your customer engagement will be on smartphones in next 12
8 Surefire Tips To Help You Plan Your Mobile Strategy
We sent Greg Hickman of Mobile Mixed your questions regarding Mobile. These are his answers. Why is mobile more important now than ever for B2B? It really doesn’t matter if you’re B2B or B2C, mobile has impacted the way we as consumers communicate and do business. We all use our mobile devices for many
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