October 30, 2017
Push Notifications: Why I Love Them Now and You May Too
Editor’s note: This article shows 3 sample push notifications. They are not clickable.
August 30, 2017
4 Steps To Writing Effective Abandoned Cart Emails
As the eCommerce industry is growing exponentially and evolving rapidly through latest technology advancements, there remains a constant pain point – Shopping cart abandonment. Shopping cart abandonment is a term used where shoppers fill their cart but fail to checkout. Econsultancy studies reveal that online retailers are globally losing US$3 trillion in sales each year…
August 29, 2017
4 Location-Based Technologies For Mobile Marketing
The number of mobile phone users worldwide is forecast to surpass 5 billion by 2019. More and more people are becoming dependent on their mobile devices to find information or simply entertain themselves. It has become an essential part of many people’s lives. This dependency has given rise to the growth of mobile marketing. Businesses…
August 23, 2017
12 Tools & Strategies For Productivity, Reputation & Websites
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Productivity Apps Strategies to Help Improve Your Brand Reputation WordPress Plugins for Business Websites These 4 Mobile Business Productivity Apps Improve Your Online…
August 16, 2017
11 Tools & Apps to Improve Your Mobile Marketing Strategy
Of course a mobile marketing strategy is important. We all know that. But are we doing everything we can? And are we doing it right? Shelly Kramer offers 11 tactics we can use to power our mobile marketings. This is another in our “Great Articles You may have missed” series. Mobile Marketing Strategy Want to…
August 9, 2017
Is Your Website Losing Valuable Mobile Traffic?
Do you know how your website appears on a mobile device? You surely know that if it doesn’t look so great, you’ll lose mobile traffic. And you also know that you can’t afford to do that, given the well documented traffic shift towards that medium. Take a look now! What do you see? Do you…
June 19, 2017
7 Essential Mobile Apps to Run Your B2B Business Efficiently
Did you know that on average, smartphone users spend up to 2 hours and 42 minutes on mobile devices each day? Of this, app usage accounts for 2 hours and 19 minutes. The widespread use of mobile apps is not just limited to individuals, but also extends to businesses. B2B firms, for instance, are tapping…
May 31, 2017
Why Mobile Marketing Is Harder & More Rewarding Than Ever Before
Fueled by Mobile Marketing, the world now is going through an era of technological development. On the one hand, progress brings us solutions that make our lives easier. But on the other hand, as we know, we have to adapt to changes faster. And businesses must be flexible enough to accept these changes. What was…
May 5, 2017
How to Maximize SMS for Effective B2B Marketing
A marketing campaign is only as good as its return on investment, and that can only be maximized if the most ideal communication channel is utilized. SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. For SMS marketing to work, though, messages must be tailored to suit your target…
April 26, 2017
4 Tips for a Successful B2B Mobile Marketing Campaign
We all know how B2C companies have benefited from mobile marketing. You will hardly find anyone who hasn’t used the Amazon app for shopping, or Yelp for checking restaurant reviews. In fact, more than 50 percent of searches (worldwide) are now performed via mobile devices, according to Google. But does mobile marketing affect B2B businesses…
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