August 4, 2017
Need Lead Gen? Don’t We All! LinkedIn Still Reigns Supreme
“Do you need Led Gen for your business”, is surely about as silly as a question as can be asked? What are you in business for, if not to make money, no matter how modest your aims? There have been any number of articles over the years that demonstrate how LinkedIn is easily the strongest…
August 1, 2017
How To Take Advantage Of Your Customers’ Emotions
When brands create their promotion strategies, they all have one goal in mind: to engage and attract more consumers. And if you had to choose only one word to describe advertising in general, you could easily say that it’s “emotional”. To make online advertising more effective, every digital marketer needs to know how to influence…
July 28, 2017
The State of Social Media Usage in America
Some interesting stats here from John Jantsch. He presents some findings on Social Media usage as it stands today. And there are a couple of those findings are surprising! It is another in our “Great Articles You may have missed” series. The State of Social Media Usage in America I recently partnered with The Dash to find…
July 25, 2017
4 Big Reasons Your Email Campaigns Continue to Fail
In this article, Michael Brenner discusses 4 leading reasons that your email campaigns are not having the desired results. And he suggests the old reliable remedy – but you’ll have to read the article to find out what it is! This is another in our “Great Articles You may have missed” series. Email: The Most…
July 19, 2017
How Much Should You Invest in B2B Marketing?
As many will attest, B2B marketing requires a very strategic approach. Unlike B2C, where you are only working to appeal to a single person, your messaging must adhere to a multitude of interests and concerns. When dealing with larger B2B organizations, there may be 5 people with whom your marketing strategy must speak: The Initiator…
July 18, 2017
5 Influencer Marketing Mistakes And How To Avoid Them
In this article, Shane Barker shows reveals 5 influencer marketing mistakes that you shouldn’t wast you time or money on. He gives some examples and also advice on how to avoid them. It is another in our “Great Articles You may have missed” series. Avoid These Influencer Marketing Mistakes So you’re getting started with influencer…
July 17, 2017
For Happy Customers, Look Beyond the Sales Funnel
The Sales Funnel is good, but it isn’t everything! Shelly Kramer offers food for thought about what lies beyond the funnel. It is another in our “Great Articles You may have missed” series. Quit Focusing on the Sales Funnel Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they…
July 11, 2017
How to Convert Your Product Idea Into Reality
Any product or service you can think of, including the ones you offer, began as nothing more than an idea. However, going from a simple idea to a final, finished product is never a straight route. Instead, it is a long and tortuous road that is littered with obstacles and pitfalls. Nevertheless, today’s economy provides…
July 7, 2017
3 Major Forces Shaping The Future Of B2B Marketing
In this article, Tony Zambito discusses three major forces shaping the future of B2B Marketing. It is another installment in our “Great Articles You may have missed” series. The Future Of B2B Marketing Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part,…
July 6, 2017
The Importance of Visual Search In Your eCommerce Website
It’s a fact that our brains process visual images faster than textual information. This carries forward into Internet consumption, with users preferring to see content rather than read it. Fuad Ahmed, a web developer and designer, emphasizes the importance of visuals. He states that many surveys and studies prove that visual content is more intriguing…
« Previous Page — Next Page »
