December 12, 2014
It’s a Publish or Perish World for Content Marketers
By Lee Traupel So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo. Instead the old hawk and drone story hit you upside the head. #realization You remember, the one your grandad used…
December 11, 2014
How Online Influence is Shifting the Sales Process
By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete prior to engaging a vendor (Forrester) Consumer engages with 10.4…
December 4, 2014
The Rise of the New Social Network
Curatti Social Media Recap #5 We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding…
November 28, 2014
How to Maintain and Scale Web and Content Traffic
By Robert Caruso Maintaining consistent traffic to your content, website and landing pages is crucial to your online marketing success. The ability to understand your top traffic sources and subsequent traffic patterns once they land on your content is key to reducing the frequent ups and downs that are difficult to predict. Am I right? In…
November 21, 2014
Content Marketing Initiatives You Need For A Prosperous 2015
Looking out of the window, it was the rainy season here in Asia at this time. Reality struck… I realized that it was already the first of November (at the time of writing this post). And this means that I only have less than two months before I say good bye to 2014. It was time to plan my…
November 18, 2014
Use Slideshare to Give Your Business More Visibility
Do you have a great presentation to offer online? How about an article your business has published? If you aren’t already, it’s time to utilize Slideshare as an additional venue and more visibility for that content. Slideshare is an online tool that allows you to create powerful slides to share with your online and social…
November 14, 2014
Relationships Matter but Good Content Trumps All
Before you cast judgment, please read on. As I write this, I am reminded of an online conversation that happened over six years ago. It was way back when Jeremiah Owyang was an analyst at Forrester. He wrote a blog post that asked a very simple question. Are you a purist or a corporatist? To…
November 7, 2014
Curatti Social Media Recap 2014: #7 – The Year Content Became Impersonal
Curatti 2014 Social Media Recap: #7 We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies…
October 6, 2014
8 Don’ts of Podcasting
In podcasting there are many things you can do, and there are many things you don’t do. Last week talked about 8 items that will help make a great podcast. This time we look at what ‘not to’ do, that will hurt your show. Don’t sell to your audience Many small business owners, who start…
September 15, 2014
The State of Social Media: What B2B Marketers Need to Know (Fall 2014)
With Autumn before us, also comes the holiday season. Whether you’re a small business, corporation, or somewhere in between, this means campaigns, content, and craziness for marketing departments alike. Luckily social media changes quarter to quarter too, and we deliver the big changes in our quarterly report. Check out what’s new: The Death of Click-Bait…
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