December 23, 2015
The Importance Of Content In Modern Marketing
Brands today simply don’t have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction – if your brand isn’t able to deliver this type of interaction and…
December 22, 2015
Bloggers: The New Influencers of tomorrow
More than ever, content marketing, and blogs in particular, are at the center of issues. It is estimated that there are currently about 200 million blog sites, and there are about 1.25 million new blog posts published daily. Due to this, the importance of standing out and asserting leadership amidst the clutter is crucial, and…
December 15, 2015
How and Why Content Marketers Should Use Serialization
The Lesson Content Marketers Need to Learn from Charles Dickens I was watching a show on Netflix a few nights ago that has become a new favorite of mine. It’s called Monumental Mysteries and it’s from the Travel Channel. I love how they tell little-known stories from history with suspense and intrigue. The particular episode that I…
November 29, 2015
Why You Should Use Forward Links
For•ward•link•ing – v. the act of inserting links to newer posts into older posts. Ok, full disclosure time… that’s not a real word. I made it up. But, bear with me… it’s worth learning about just the same! Conceptually, it’s quite simple, and based on the ideas of Backlinking and Deep Linking. Backlinks are when…
November 18, 2015
How To Make B2B Content Marketing Effective
B2B brands in all industries are utilizing online marketing as part of their online lead and demand generation strategies. A recent Content Marketing Institute study found that over the last three years a staggering 86% to 93% of business to business brands are currently deploying content marketing. Unfortunately, their results vary greatly. Only about one-third said “their use of content marketing is effective”, while…
November 15, 2015
Bulletproof Content Marketing
Within the space of one week I had two friends independently greet me, almost identically. It went a little like this: “Sorry, you enjoy a wine, but I can’t, I’m in keto right now…” In what? ‘Keto’ hasn’t made it to the Oxford dictionary. But it will… Speaking the language What had I missed? What…
November 11, 2015
Can You Do Content Marketing With No Budget?
And 15 More Content Marketing Questions Answered . . . I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I…
November 5, 2015
7 Most Common Blunders Content Marketers Make
It does not matter if online content is in the form of a blog, a website, an e-commerce store or a series of targeted product descriptions – if the right people do not know that it exists, they cannot interact with it. This is precisely why marketing is a major component of successful content creation.…
November 3, 2015
How to Take Your Content Marketing Up A Notch
By Lee Traupel In today’s media drenched, smartphone always on world smart content is the lifeblood your business. Smart content is visual, informative, topical and written so it resonates with and engages your customers, with built in calls to action that don’t get in the way of your brand messaging. Make, rinse and repeat one…
October 15, 2015
How to Build Content Wealth with Integrity
A fresh deck of 10 well researched, clearly articulated, thought leading blog articles on topics your business has expert knowledge on, could translate to a year’s worth of blog and social media posts, Fact Sheets, downloadable PDFs, eBooks and newsletter material. Add a few well produced infographics and videos, and you have just created a…
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