April 4, 2016
Create a Content Marketing Strategy That Will Drive More Sales
An effective content marketing strategy will create more conversions and shares online, especially when your business’s articles, videos and social media posts have a compelling message. It’s time to take a look at how your content is performing in order to better reach your community. According to marketing expert Neil Patel in an article on…
March 28, 2016
Create Viral Press Releases and Content
As a business you want to encourage your visitors to share your content and attract the media and influencers at the same time. This is same whether you are creating press releases, website pages, or blog articles. Digital marketing expert, Neil Patel, defines viral as “relating to a piece of content that is circulated rapidly…
March 27, 2016
A Strong Business Case for Content Marketing
Most marketers are making significant investments in content marketing to drive awareness, with the better practitioners using it to grow leads and revenue. If statistics about how many marketers are making the shift to content marketing are enough for you (and your boss) to move full steam ahead with your content marketing initiatives, then I’ve included some of this…
March 23, 2016
B2B Content Marketing: Is More Really Less?
Sometimes more is truly less. When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven, one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much…
March 22, 2016
10 Guaranteed Ways To Increase Your Content Shares
Ever wonder why some people’s content goes viral and gets tons of social shares? Is there some content marketing secret sauce you don’t know about? To try to answer this million-dollar question, for a period of eight months BuzzSumo analyzed over 100 million articles, and this is what they found out. Obviously the prerequisite to…
March 17, 2016
How To Achieve Emotional Engagement With Your Content
I sat at my desk this morning and looked out the window. The deer were on the porch again. They love eating my wife’s flowers. Even though they have millions of other things to eat out in the woods by my house, they choose to come on MY porch and eat the tops off the…
March 1, 2016
6 Great Content Proofreading Services & Tools
Social media content has changed the way the world communicates. It dominates conversations and connection, and is a quick and easy way to share information. However, you don’t want to rush to publish posts before properly proofreading and editing. This final step of the creation process can make or break your social media’s outreach results.…
February 23, 2016
How To Build Trust With Customer-Focused Content
The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago. Content is ubiquitous in all phases of life and in business. In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business…
February 14, 2016
The Importance Of Smart B2B Content Marketing
If we have heard anything over the past few years about digital marketing, it’s that content marketing is extremely important. The data and research supports the importance of consistent content marketing and it’s effectiveness in driving traffic, creating demand and lead generation, not to mention elevating thought leadership and web traffic. At the same time…
February 10, 2016
The Life-Changing Power of Content Marketing: A Story
This is the amazing story of how content marketing took one woman on a journey from being a Silicon Valley worker to the owner of a Michelin-rated restaurant. The most surprising fact? How inexperienced she was as a chef. She told SFGate.com… “I learned to cook when I first tasted what passed for Thai food here in the States. Before…
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