July 5, 2016
Measure the Effectiveness of Your Content: Here’s How
Over the course of the past several years, content marketing has become an integral part of B2B marketers’ strategies. Whether developing content for a corporate blog, thought leadership pieces for senior leaders, assets like white papers and webinars for use in your lead generation efforts, email newsletters, case studies, infographics, videos or podcasts, content feeds…
July 4, 2016
5 Ways Blogging Can Increase Your Business Sales
If you think blogging can’t work for your lead generation, you might want to reconsider this powerful tool as a way to build influence and provide free advertising for your business. A well focused content marketing strategy can bring more visitors to your website as well as build your social media following. The latest trends…
July 3, 2016
The Science of Digital Content: Stick To The Facts
Digital content that is consumed by audiences via connected devices has impacted society in ways beyond the printing press. Removing factors such as cost, durability and accessibility has made digital content a part of everyday life for people of virtually all cultures and locations around the globe. But there seems to be a difference in…
May 10, 2016
How to Make Valuable Content Out of Trending News
Why Use Trending News? Staying relevant, content-wise, on the Internet today is very important. Answering audience questions is a must and the bulk of your content has to be informative, unique, and niche related – otherwise, you will get sidestepped completely. But, however you spin it, there is only so much you can write in…
May 9, 2016
Improve Your Content Marketing Reach With Medium
Social media provides a great outlet for businesses and brands to connect with their audience and spread the word on their content. Now Medium has come along as a helpful complement to your blog where you can further grow your subscribers and followers online. Twitter co-founder, Evan Williams, began the publishing platform in 2012, which…
April 19, 2016
Content Marketing in E-commerce: 7 Case Studies
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] How do you determine which content marketing practices are best for your E-commerce business? Well, you can begin by looking at other successful brands to see what they are doing now, and what they’ve learned along the way. There’s no single content marketing plan that works for every business, but the following…
April 13, 2016
The Emotional Era: Content, Storytelling & Persuasion
We are living through the best years of human history. A world where technology continues to evolve and digital as a whole is an essential part of our lives. An era heavily driven by digital technology, content, and social influence. Content particularly though, plays a dominant role within the digital marketing mix. Something that consumers…
April 12, 2016
Developing a B2B-Centric Content Marketing Strategy
Editor preface: This is not an expert level article. However, it is packed with B2B strategy insights that perhaps we all need to remind ourselves of once in a while, and will certainly be very helpful to anyone below the most accomplished and experienced B2B marketers. And it is the first effort for us by…
April 10, 2016
12 Essential Tools To Write User & SEO-Friendly Content
Content Marketing is the first aspect of companies large and small, that is seen by the outside word. It is therefore essential that content marketers focus on not only the quality of their content and design, but also their search engine optimization. Without an SEO-friendly site, it will be difficult for your target audience to…
April 5, 2016
7 Inspiring Tips about Visual Content Marketing
To achieve the goals of visual content marketing, a high-quality strategy is a must in today’s world. However, it’s also very important to consider the distribution of this marketing plan. It needs to reach out the appropriate audience to receive the best results. For social media, it has evolved into more of the content being…
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