Category: Content Marketing

Natalie Andersen

5 Ways to Reboot Your Brand’s Content Marketing Strategy

When you’re dealing with marketing and building your brand, you need to think big and stay current. There are new trends and updates you could adopt and it’s your task to keep your eyes wide open looking for ways to improve. Just like everything else, your content marketing strategy needs to keep up with the…

Anna Fox

Three DIY SEO Tools for Your Content Marketing Strategy

Is DIY SEO possible? Yes, and it can improve your blog traffic quite a bit! And more traffic means more monetization opportunities as well as more potential clients to work with. So to state the blindingly obvious, increasing the amount of traffic to your blog is a top priority. By utilizing proper SEO techniques and…

Rebecca Armstrong-Benson

The Most Instagrammable Writers – Gone But Not Forgotten [Infographic]

Literature doesn’t have a shelf life, and that’s why many of the best writers are outlived by their works. Truly great writers can capture readers’ imaginations for decades or even centuries. Four hundred years after his death, Shakespeare’s works are still studied and performed around the world, whilst J.R.R Tolkien’s fantastical worlds have been adapted…

Nina Ritz

The Power of Ephemeral Content: 4 Ways to Boost Your Brand Awareness

This message will self-destruct in five seconds! Or if we’re talking about ephemeral content in 24 hours or less. The value of these temporary social media posts and stories rests on the same psychological mechanism which lies behind the effectiveness of limited-time offers. Yes, content still rules big time, but people are practically flooded with…

Barbara Mitchell

7 Psychology Facts That All Social Media Marketers Should Know

Marketing is all about psychology. You want to influence the mindset of a potential client, so you’ll affect their buying decision. You observe their likes and preference, so you can craft a product or service that appeals to them. Then, you want to convince them to spend money on that product or service. To do…

Victor Blasco

5 Types of Videos That Will Boost Your Content Marketing Strategy

The dream of video marketers has finally come true: people want to see more videos from the brands they love. It’s not a sales pitch or the promise of a distant future. People really prefer videos over other content types. That should be reason enough to put them at the center of your content marketing…

Andy Capaloff

Guest Blogger Outreach: Here’s What Not To Do (And Some Tips)

I get it. You want to further your blogging career by way of guest blogging. It’s a great way to get in front of a new audience. And of course, if your article meets the requirements of the blog you pitch, it’s good for them also, as they have some excellent content to publish. There…

Avinash Nair

3 Ways Small Niche Businesses Can Breathe New Life into Their Content

The reality of business today is that consumers have more options than they know what to do with. Chances are, there are hundreds – maybe even thousands – of companies offering the same products or services that you are. In many ways, the fact that the buying process is no longer limited to geographic location…

Josip Mlinarić

7 Things No Editor Wants To See In Your Guest Contributor Pitch

Link building is huge at the moment. So, many people send guest posts pitches to authoritative websites to get backlinks. Yet, some people do it wrong, making things harder for everyone. Either they don’t know how to write their cold openers or they just don’t pay enough attention to important details, thus making mistakes that…

PJ Taei

The 5 Major Types of Video Content Every B2B Business Should Leverage

According to one recent study, 80% of all consumer Internet traffic will be video-based by as soon as the end of 2019. Mobile video consumption on YouTube alone rises at a rate of about 100% every single year. All of this means that as popular as video already is, it’s only going to become more…