November 15, 2022
How to Design and Launch Your First UGC Campaign
User-generated content (UGC) should be part of your marketing strategy. In fact, it should be part of every company’s marketing strategy. “Why?” we hear you ask. UGC is a means of leveraging your audience to do a huge amount of the heavy marketing lifting for you. Imagine a world where your content is created and…
September 13, 2022
All the Tools You Need for a Successful Link Building Campaign
Link building is one of the most challenging tasks in digital marketing. But it is also unavoidable. You need backlinks to rank in Google and create more traffic-generating channels. The world of digital marketing is a virtual playground with new and advanced tools being introduced into the algorithm with every passing second; your business must…
July 12, 2022
What Marketers Should Know About the Psychology of Visual Content
Do you know that videos, images, and infographics are among the top five content formats marketers leverage in their strategies this year? Okay, another question: Do you know the reason behind visual content’s popularity? We, people, are incredible at remembering pictures: Content with illustrations does 323% better; if you add an image to the information, the user will remember it…
August 26, 2021
Is GPT-3 Ready For Prime Time? A Content Marketer’s Opinion On Today’s Writing Tech
OpenAI has released yet another evolutionary variant of its AI, billed as ‘too dangerous for public release.’ But now, after over 6 months of GPT-3 AI being in our lives and with millions of words written, has the manual copywriting world taken a fatal hit? Or, on the contrary, has GPT-3 become the helping hand…
April 28, 2021
Design Tips for Increasing Conversions on Content Sites
There are a lot of tweaks you can make to boost conversions on your content site. For example, you can perfect the way you word your unique value proposition. Or create lead capture forms that are more user-friendly. Or even increase load times by removing unnecessary code elements from your homepage. But, when it comes…
